Brand & Growth Director - Cape Town (Equity Eligible)

Placements24; Cape Town; On-site; ZAR 1,400,000 - 2,000,000; Full time

Benefits offered by this job

Performance bonus

Medical aid

Paid time off

Professional development

Equity opportunities

Job summary

Placements24 is seeking a visionary Director of Marketing and Brand Strategy to lead our Cape Town marketing efforts. This senior role requires a track record of building strong brand narratives, driving multi-channel campaigns, and delivering customer growth in the South African context.

You will shape the brand across digital, content, social, and traditional channels, lead a high-performance team, and partner with sales, product, and other departments to implement integrated go-to-market

Qualifications

• Bachelor-level degree in Marketing, Communications, Business or related field.
• MBA or Master’s in Marketing is highly preferred.
• Minimum 10 years of progressive marketing experience with 5+ in senior leadership, preferably in ecommerce/retail.

Responsibilities

• Develop and execute comprehensive marketing strategies for the Cape Town market and beyond.
• Oversee multi-channel campaigns across digital, social, content and traditional channels.
• Manage the brand identity and ensure consistent messaging across touchpoints.
• Conduct market research and competitive analysis to identify opportunities.
• Lead and mentor the marketing team to achieve high performance.
• Manage the marketing budget and optimize ROI.

Skills

Leadership

Brand strategy

Digital marketing

Data analysis

CRM experience

Education

Bachelor's degree in Marketing/Communications/Business

MBA or Master's in Marketing

Tools

CRM systems

Marketing automation tools

SEO/SEM tools

Job description

Placements24 is seeking a visionary Director of Marketing and Brand Strategy to lead our Cape Town marketing efforts. This senior role requires a track record of building strong brand narratives, driving multi-channel campaigns, and delivering customer growth in the South African context.

You will shape the brand across digital, content, social, and traditional channels, lead a high-performance team, and partner with sales, product, and other departments to implement integrated go-to-market