Senior Beauty & Wellness Brand Strategist (Remote)

Placements24; Kempton Park; Remote; ZAR 900,000 - 1,300,000; Full time

Benefits offered by this job

Competitive salary package

Health, dental, and vision insurance

Generous paid time off

Professional development

Remote work flexibility

Wellness programs

Job summary

Placements24 is seeking a Senior Brand Strategist for a fully remote role in the beauty & wellness sector. You will shape brand strategy, oversee campaigns, and lead cross-functional collaboration to drive growth and brand equity.

The ideal candidate has 5-7 years in brand management, strong market research skills, and a track record of delivering measurable results in a remote setting. This role offers remote work flexibility and opportunities for professional development.

Qualifications

• Bachelor's degree in Marketing, Communications, Business Administration, or related field.
• 5-7 years of progressive experience in brand management or brand strategy, preferably in beauty & wellness.
• Proven track record of developing and executing brand strategies with measurable results.
• Strong understanding of market research methodologies, consumer insights, and data analysis.
• Excellent written and verbal communication skills and persuasive storytelling.
• Proficiency in digital marketing tools, social media management and content creation.
• Ability to work independently and in remote teams; remote collaboration tools experience.

Responsibilities

• Develop and implement innovative brand strategies aligned with objectives and market trends in beauty & wellness.
• Conduct in-depth market research and competitive analysis to identify opportunities and threats.
• Define and refine brand positioning, messaging, and visual identity across touchpoints.
• Collaborate with marketing, product, and sales to ensure consistent brand execution.
• Oversee creation of compelling brand content and campaigns that engage audiences.
• Monitor brand performance metrics and provide regular leadership-facing insights.
• Manage digital presence and social media strategy to foster community and loyalty.
• Stay abreast of emerging trends and consumer behaviors in beauty & wellness.
• Contribute to growth and strategic direction of the brand.

Skills

Brand management

Market research

Communication

Digital marketing

Remote collaboration

Education

Bachelor's degree in Marketing

Master's degree (advantage)

Tools

Slack

Zoom

Asana

Job description

Placements24 is seeking a Senior Brand Strategist for a fully remote role in the beauty & wellness sector. You will shape brand strategy, oversee campaigns, and lead cross-functional collaboration to drive growth and brand equity.

The ideal candidate has 5-7 years in brand management, strong market research skills, and a track record of delivering measurable results in a remote setting. This role offers remote work flexibility and opportunities for professional development.