Remote Beauty & Wellness Content Architect

Placements24; Paarl; À distance; ZAR 700 000 - 950 000; Plein temps

Avantages offerts par ce poste

Fully remote work arrangement offering

Annual stipend for home office setup

Continuous learning resources

Collaborative remote team culture

Résumé du poste

Placements24's client, a leading digital platform in the beauty and wellness sector, is seeking a strategic Senior Beauty & Wellness Content Strategist to join their fully remote team. Shape content vision and drive audience engagement across digital channels.

You will develop and execute content strategies aligned with business goals, lead SEO-optimized content, and collaborate with marketing, design, and product teams.

Qualifications

• Bachelor's degree or equivalent in marketing, communications, journalism, or related field.
• 6+ years in content strategy, digital marketing, or editorial management with beauty/wellness focus.
• Proven track record of developing and executing content strategies that drive engagement and growth.
• Expertise in SEO best practices, CMS, and analytics tools (e.g., Google Analytics).
• Exceptional writing, editing, and storytelling with strong brand voice.

Responsabilités

• Develop and implement innovative content strategies across blogs, social media, video, and email marketing.
• Define content pillars, messaging frameworks, and editorial calendars aligned with goals and audience insights.
• Conduct market research, competitor analysis, and audience segmentation to inform content.
• Oversee creation of high-quality, SEO-optimized content with brand voice consistency.
• Collaborate with internal teams and external creators to ensure seamless execution.
• Analyze content performance metrics, track KPIs, and generate actionable insights.
• Identify trends and opportunities in beauty and wellness to inform direction.
• Manage online communities, fostering engagement and brand advocacy.
• Stay updated on best practices in content marketing, SEO, and digital media.
• Present content strategy plans and performance reports to senior leadership.

Connaissances

Content strategy

SEO

Digital marketing

Editorial management

Analytics (Google Analytics)

Remote collaboration

Formation

Bachelor's degree in Marketing/Communications/Journa­lism

Outils

CMS

Google Analytics

Description du poste

Placements24's client, a leading digital platform in the beauty and wellness sector, is seeking a strategic Senior Beauty & Wellness Content Strategist to join their fully remote team. Shape content vision and drive audience engagement across digital channels.

You will develop and execute content strategies aligned with business goals, lead SEO-optimized content, and collaborate with marketing, design, and product teams.