Senior Beauty Brand Manager

Placements24; Klerksdorp; Hybrid; ZAR 900,000 - 1,800,000; Full time

Benefits offered by this job

Discounts on beauty products

Leadership training & conferences

Health and wellness programs

Hybrid work model

Job summary

Placements24 in the North West region of South Africa seeks a Senior Beauty Brand Manager to lead strategic brand initiatives from its Klerksdorp base. This hybrid role blends office-based strategic planning with remote focus time to optimize campaigns, product launches, and brand storytelling.

You will shape brand identity, drive market growth, manage cross-functional teams and budgets, and collaborate with retailers, agencies, and influencers in the dynamic beauty sector.

Qualifications

• Minimum of 6 years of progressive experience in brand management in beauty, cosmetics, or FMCG.
• Strong digital marketing, social media, and e-commerce understanding in the beauty space.
• Excellent communication, presentation, and interpersonal skills.

Responsibilities

• Develop and execute brand strategies to increase awareness and market share.
• Manage the brand's annual marketing plan, including budgeting and cross-channel campaigns.
• Conduct market research and analyze consumer trends to identify opportunities.
• Oversee product lifecycle from concept to launch and post-launch analysis.
• Collaborate with creative agencies and internal teams for brand assets.
• Monitor brand performance metrics and report on KPIs.
• Maintain brand consistency across messaging, visuals, and tone.

Skills

Brand management

Digital marketing

Strategic thinking

Leadership

Budget management

Market research

Education

Bachelor's degree in Marketing

Master's degree

Tools

Marketing analytics

Market research tools

Job description

About the Role

Our client, a renowned name in the beauty and wellness industry, is seeking an experienced Senior Beauty Brand Manager to lead strategic brand initiatives. This hybrid role, based in Klerksdorp , offers the best of both worlds: collaborative office-based work for strategic planning and team synergy, combined with remote flexibility for focused work and improved work-life balance. You will be instrumental in shaping the brand's identity, driving market growth, and ensuring consistent brand messaging across all platforms. This position demands a strategic thinker with a deep understanding of the beauty market, consumer insights, and effective brand storytelling. You will manage key aspects of brand development, marketing campaigns, and product launches, working closely with cross-functional teams.

Key Responsibilities

Develop and execute comprehensive brand strategies to increase brand awareness and market share. Manage the brand's annual marketing plan, including budgeting, campaign development, and execution across various channels (digital, social media, PR, in-store). Conduct market research and analyze consumer trends to identify new opportunities and threats. Oversee product lifecycle management, from concept development to launch and post-launch analysis. Collaborate with creative agencies and internal teams to develop compelling brand assets and marketing collateral. Monitor brand performance metrics and provide regular reports on key KPIs. Ensure brand consistency in messaging, visual identity, and tone of voice across all touchpoints. Manage relationships with key stakeholders, including retailers, distributors, and influencers. Lead and mentor junior brand marketing team members. Stay informed about competitor activities and industry best practices.

Requirements

Bachelor's degree in Marketing, Business Administration, or a related field. A Master's degree is a plus. Minimum of 6 years of progressive experience in brand management, preferably within the beauty, cosmetic, or FMCG sectors. Proven track record of successful brand strategy development and execution leading to measurable growth. Strong understanding of digital marketing, social media, and e-commerce trends in the beauty space. Excellent analytical, strategic thinking, and problem-solving skills. Exceptional communication, presentation, and interpersonal skills. Experience managing budgets and working with cross-functional teams. Proficiency in market research tools and marketing analytics platforms. Ability to thrive in a fast-paced, dynamic environment. Adaptable and comfortable working in a hybrid model.

Benefits

Our client offers a competitive salary package and performance-based bonuses. This hybrid role provides a flexible work arrangement, combining office-based collaboration with remote workdays. Employees enjoy generous discounts on a wide range of beauty products and services. Opportunities for professional development include leadership training, industry conferences, and workshops. You will be part of a dynamic and creative team within a leading company in the beauty sector. Health and wellness programs are available to support employee well-being. Join a forward-thinking organization that values innovation and offers significant career growth prospects in the vibrant North West beauty market.