Senior Market Research Analyst

Placements24; Johannesburg; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Competitive salary

Bonuses

Health benefits

Growth opportunities

Hybrid work

Employee discounts

Job summary

Placements24 in Johannesburg is seeking a Senior Market Research Analyst to lead market intelligence in the beauty and wellness sector. The role blends in-office collaboration with remote work and requires translating data into actionable strategies for product development, marketing, and expansion.

The ideal candidate has 5+ years in market research, strong analytical skills, experience with SPSS, R, Python and Excel, and a proven ability to present complex insights clearly to senior management.

Qualifications

• Bachelor's degree in marketing, business, statistics, sociology, or related field.

Responsibilities

• Design and execute comprehensive market research studies, including quantitative and qualitative methodologies.
• Analyze market data, consumer trends, competitive landscapes, and industry developments within beauty and wellness sectors.
• Prepare detailed reports, presentations, and dashboards summarizing research findings and strategic implications.
• Identify emerging market opportunities and potential threats to the business.
• Collaborate with marketing, product development, and sales teams to translate research insights into actionable strategies.
• Manage external research vendors and ensure quality and timeliness of contracted research projects.
• Develop and maintain understanding of consumer demographics, psychographics, and purchasing behaviors.
• Monitor competitor activities, product launches, and marketing campaigns.
• Present research findings and strategic recommendations to senior management and cross-functional teams.

Skills

Analytical skills

Statistical skills

Report writing

Presentation skills

Hybrid work experience

Independent worker

Education

Bachelor's degree in Marketing, Business Administration, Statistics, Sociology, or a related field

Master's degree preferred

Tools

SPSS

R

Python

Excel

Job description

About the Role

Our client, a leading entity in the beauty and wellness sector, is seeking an experienced Senior Market Research Analyst to join their team in Johannesburg, Gauteng . This hybrid position offers the best of both worlds, requiring your presence in the office for collaborative strategy sessions while providing flexibility for remote work on certain days. You will be instrumental in identifying market trends, understanding consumer behavior, and providing actionable insights to inform product development, marketing strategies, and business expansion. The ideal candidate possesses strong analytical skills, a passion for the beauty industry, and the ability to translate complex data into clear, compelling recommendations. This role is critical in shaping our client's competitive edge and driving future growth. You will be the go-to expert for market intelligence, ensuring our client remains at the forefront of consumer preferences and industry advancements. Your insights will directly influence strategic decisions.

Key Responsibilities

• Design and execute comprehensive market research studies, including quantitative and qualitative methodologies.
• Analyze market data, consumer trends, competitive landscapes, and industry developments within the beauty and wellness sectors.
• Prepare detailed reports, presentations, and dashboards summarizing research findings and strategic implications.
• Identify emerging market opportunities and potential threats to the business.
• Collaborate with marketing, product development, and sales teams to translate research insights into actionable strategies.
• Manage external research vendors and ensure the quality and timeliness of contracted research projects.
• Develop and maintain a deep understanding of consumer demographics, psychographics, and purchasing behaviors.
• Monitor competitor activities, product launches, and marketing campaigns.
• Present research findings and strategic recommendations to senior management and cross-functional teams.

Requirements

• Bachelor's degree in Marketing, Business Administration, Statistics, Sociology, or a related field; Master's degree preferred.
• Minimum of 5 years of experience in market research, consumer insights, or a related analytical role, preferably within the beauty, wellness, or FMCG industries.
• Proven experience with various market research methodologies (surveys, focus groups, interviews, data analysis).
• Strong analytical and statistical skills, with proficiency in data analysis software (e.g., SPSS, R, Python) and advanced Excel.
• Excellent report writing and presentation skills, with the ability to communicate complex findings clearly and concisely.
• Ability to work independently and collaboratively in a hybrid environment.
• Strong understanding of the beauty and wellness market dynamics in South Africa.
• Detail-oriented with a strategic mindset.
• Must be able to commute to Johannesburg for required in-office collaboration.

Benefits

• Competitive salary commensurate with experience and qualifications.
• Performance-based bonuses.
• Comprehensive health and wellness benefits package.
• Opportunities for professional growth and continuous learning.
• Hybrid work model for a balanced work-life integration.
• Generous employee discounts on company products.