Brand Manager - Luxury Skincare

Placements24; Benoni; Hybrid; ZAR 900,000 - 1,200,000; Full time

Benefits offered by this job

Hybrid work arrangement

Medical, dental, and vision benefits

Employee discounts on premium skincare

Professional development opportunities

Industry events

Job summary

Placements24 in Benoni seeks a dynamic Brand Manager with a passion for luxury skincare to lead brand strategy, drive awareness, and grow market share within premium skincare.

You will oversee product positioning, integrated campaigns, PR and digital presence, collaborating with sales, product development and agencies.

The role offers a hybrid work model, competitive salary, benefits, and opportunities for professional development within a leading beauty company.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field.
• 5+ years in brand management, luxury beauty skincare.
• Proven track record with brand strategies and campaigns.
• Strong understanding of consumer behavior, market dynamics, and digital marketing trends.
• Excellent communication, presentation, and leadership skills.
• Experience managing budgets and cross-functional teams.

Responsibilities

• Develop and implement comprehensive brand strategies to achieve business objectives and enhance brand equity.
• Oversee the creation and execution of integrated marketing campaigns across various channels (digital, social, print, events).
• Manage the product lifecycle, including new product launches, positioning, and promotional activities.
• Conduct market analysis, consumer research, and competitor monitoring to identify opportunities and challenges.
• Collaborate with internal teams (sales, product development, creative) and external agencies to ensure brand consistency.
• Monitor brand performance metrics and provide regular reports on key KPIs.

Skills

Brand management

Strategic planning

Digital marketing

Leadership

Communication

Education

Bachelor's degree in Marketing or related field

Job description

About the Role

Our client is seeking a dynamic and strategic Brand Manager with a passion for luxury skincare to join their esteemed marketing team. You will be responsible for developing and executing brand strategies that elevate brand awareness, drive market share, and foster customer loyalty within the premium skincare segment. This role involves overseeing all aspects of brand management, from product positioning and marketing campaigns to public relations and digital presence. You will work in a collaborative environment in our Benoni office, contributing to the growth of prestigious brands.

Key Responsibilities

• Develop and implement comprehensive brand strategies to achieve business objectives and enhance brand equity.
• Oversee the creation and execution of integrated marketing campaigns across various channels (digital, social, print, events).
• Manage the product lifecycle, including new product launches, positioning, and promotional activities.
• Conduct market analysis, consumer research, and competitor monitoring to identify opportunities and challenges.
• Collaborate with internal teams (sales, product development, creative) and external agencies to ensure brand consistency.
• Monitor brand performance metrics and provide regular reports on key KPIs.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 5+ years of experience in brand management , with a significant focus on the luxury beauty or skincare market.
• Proven track record of developing successful brand strategies and executing impactful marketing campaigns.
• Strong understanding of consumer behavior, market dynamics, and digital marketing trends.
• Excellent communication, presentation, and leadership skills.
• Experience managing budgets and working with cross-functional teams.

Benefits

• Competitive annual salary and attractive performance-based bonus opportunities.
• Hybrid work arrangement, balancing in-office collaboration with remote flexibility.
• Comprehensive medical, dental, and vision benefits package.
• Generous employee discounts on premium skincare and beauty products.
• Opportunities for professional development, training, and attending industry events.
• A stimulating and creative work environment within a leading beauty company.