Senior Brand Manager - Beauty

Placements24; Gqeberha; Hybrid; ZAR 900,000 - 1,300,000; Full time

Benefits offered by this job

Health benefits

Retirement savings plan

Performance-based incentives

Hybrid work arrangement

Job summary

Placements24 is seeking a Senior Brand Manager for the Eastern Cape, centered in Port Elizabeth, to lead brand initiatives for a global beauty house. You will develop and execute strategies across campaigns, product launches, and channel activation, driving awareness, market share, and profitability.

The role requires strong analytical skills, cross-functional leadership in a hybrid setup, and a deep understanding of the beauty consumer landscape in SA.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Communications, or related field.
• MBA or relevant Master’s degree is a strong advantage.
• Minimum of 6 years of progressive experience in brand management, preferably in beauty, CPG, or luxury goods.
• Proven success in developing and executing impactful marketing strategies and campaigns.
• Strong understanding of digital marketing, social media and e-commerce trends.
• Excellent analytical, strategic thinking and problem-solving skills.
• Exceptional communication, presentation and interpersonal skills.
• Proven ability to lead and influence cross-functional teams.
• Experience in budget management and financial analysis.
• Familiarity with market research tools and data analysis.

Responsibilities

• Develop and implement integrated brand strategies and marketing plans aligned with company objectives.
• Conduct market research, analyze consumer trends, and identify competitive insights to inform brand positioning and strategy.
• Oversee the creation and execution of marketing campaigns across various channels (digital, social media, traditional advertising, PR, in-store).
• Manage the product lifecycle, including new product development, launches, and marketing support.
• Collaborate with sales, product development, and agency partners to ensure brand consistency and effective execution.
• Manage the brand's marketing budget, ensuring optimal allocation of resources and ROI.
• Monitor brand performance metrics (awareness, market share, sales, profitability) and report on key findings.
• Develop strong relationships with key retail partners and stakeholders.
• Lead and inspire cross-functional teams to achieve brand goals.
• Ensure all brand communications and activities adhere to brand guidelines and regulatory standards.
• Identify and explore new business opportunities and market segments.
• Stay abreast of the latest trends and innovations in the beauty industry and marketing landscape.
• Prepare and present brand strategies, plans, and performance reports to senior leadership.
• Manage brand assets and intellectual property.

Skills

Brand strategy

Digital marketing

Market research

Cross-functional leadership

Budget management

Analytics

Education

Bachelor's degree in Marketing or related field

MBA or Master's degree (advantage)

Tools

CRM tools

Marketing analytics tools

Job description

About the Role

Our client, a dynamic and rapidly growing international beauty company, is seeking a strategic and creative Senior Brand Manager to spearhead brand initiatives in the Eastern Cape region, with a primary focus on Port Elizabeth . This pivotal role demands a deep understanding of the beauty market, consumer insights, and brand storytelling. You will be responsible for developing and executing comprehensive brand strategies, including marketing campaigns, product launches, and channel activation, to drive brand awareness, market share, and profitability. The ideal candidate possesses strong analytical skills, a passion for beauty, and a proven ability to lead cross-functional teams in a hybrid work environment. We are looking for an experienced marketing professional who can elevate our brand presence and connect with consumers in meaningful ways.

Key Responsibilities

• Develop and implement integrated brand strategies and marketing plans aligned with company objectives.
• Conduct market research, analyze consumer trends, and identify competitive insights to inform brand positioning and strategy.
• Oversee the creation and execution of marketing campaigns across various channels (digital, social media, traditional advertising, PR, in-store).
• Manage the product lifecycle, including new product development, launches, and marketing support.
• Collaborate with sales, product development, and agency partners to ensure brand consistency and effective execution.
• Manage the brand's marketing budget, ensuring optimal allocation of resources and ROI.
• Monitor brand performance metrics (awareness, market share, sales, profitability) and report on key findings.
• Develop strong relationships with key retail partners and stakeholders.
• Lead and inspire cross-functional teams to achieve brand goals.
• Ensure all brand communications and activities adhere to brand guidelines and regulatory standards.
• Identify and explore new business opportunities and market segments.
• Stay abreast of the latest trends and innovations in the beauty industry and marketing landscape.
• Prepare and present brand strategies, plans, and performance reports to senior leadership.
• Manage brand assets and intellectual property.

Requirements

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• An MBA or relevant Master's degree is a strong advantage.
• Minimum of 6 years of progressive experience in brand management, preferably within the beauty, CPG, or luxury goods sector.
• Proven success in developing and executing impactful marketing strategies and campaigns.
• Strong understanding of digital marketing, social media, and e-commerce trends.
• Excellent analytical, strategic thinking, and problem-solving skills.
• Exceptional communication, presentation, and interpersonal skills.
• Proven ability to lead and influence cross-functional teams.
• Experience in budget management and financial analysis.
• Proficiency in market research tools and data analysis.
• Ability to work effectively in a hybrid work model, balancing remote collaboration with in-office requirements.
• Creative thinker with a passion for the beauty industry and a strong aesthetic sense.
• Familiarity with the beauty consumer landscape in the Eastern Cape is beneficial.
• Experience managing beauty brands in South Africa is highly desirable.

Benefits

• Our client offers a competitive salary package, comprehensive health benefits, retirement savings plan, and performance-based incentives.
• Enjoy the flexibility of a hybrid work arrangement and opportunities for professional growth within a globally recognized beauty brand.
• This role is based in our Port Elizabeth office, offering a dynamic work environment and the chance to significantly impact our brand's success in the region.