Senior Amazon Ppc Specialist

Waltsco; South Africa; Hybrid; ZAR 350,000 - 550,000; Full time

Benefits offered by this job

Hybrid work model

Competitive salary

Health insurance

Growth opportunities

Job summary

Waltsco in Benoni, Gauteng, is looking for a data-driven Paid Search (PPC) Specialist to manage and optimize pay-per-click campaigns with a hybrid work setup. You will lead campaign creation, bid management, budget allocation, and ROAS optimization across Google Ads, Bing Ads, and social platforms.

You will analyze performance, perform keyword research, write ads, and test variations to improve leads and conversions.

Qualifications

• Bachelor's degree in Marketing, Business, Statistics, or related field or equivalent practical experience.
• Proficiency in Google Ads, Bing Ads, and social advertising platforms.
• Strong analytical skills and ability to optimize campaigns.

Responsibilities

• Develop, manage, and optimize PPC campaigns across Google Ads, Bing Ads, and social platforms.
• Conduct keyword research, audience targeting, and ad copy creation.
• Manage budgets, bid strategies, and bid adjustments to maximize ROAS and leads.
• Monitor performance metrics daily and provide actionable insights.
• Continuously test ads, landing pages, and targeting parameters.

Skills

Analytical skills

Campaign management

Performance analysis

Lead generation

Keyword research

Conversion tracking

Education

Bachelor's degree in Marketing, Business, Statistics, or related field

Tools

Google Ads

Bing Ads

Facebook Ads Manager

Job description

Our client is looking for a data-driven and results-oriented Paid Search (PPC) Specialist to manage and optimize their pay-per-click advertising campaigns in Benoni . This role is pivotal in driving qualified leads and maximizing return on ad spend (ROAS) through strategic campaign management on platforms like Google Ads and social media. You will be responsible for campaign creation, bid management, budget allocation, performance analysis, and continuous optimization to achieve marketing objectives. This is an exciting opportunity to leverage your expertise in paid advertising within the dynamic marketing landscape of Gauteng , with the flexibility of a hybrid work model.

About the Role

Our client is looking for a data-driven and results-oriented Paid Search (PPC) Specialist to manage and optimize their pay-per-click advertising campaigns in Benoni . This role is pivotal in driving qualified leads and maximizing return on ad spend (ROAS) through strategic campaign management on platforms like Google Ads and social media. You will be responsible for campaign creation, bid management, budget allocation, performance analysis, and continuous optimization to achieve marketing objectives. This is an exciting opportunity to leverage your expertise in paid advertising within the dynamic marketing landscape of Gauteng , with the flexibility of a hybrid work model.

Key Responsibilities

• Develop, implement, and manage PPC campaigns across various platforms, including Google Ads, Bing Ads, and social media advertising.
• Conduct keyword research, audience targeting, and ad copy creation to optimize campaign effectiveness and relevance.
• Manage campaign budgets, bid strategies, and bidding adjustments to maximize ROAS and achieve lead generation goals.
• Monitor campaign performance daily, analyze key metrics (CTR, CPC, conversion rates), and provide detailed reports with actionable insights.
• Continuously test and optimize campaigns through A/B testing of ad creatives, landing pages, and targeting parameters.

Requirements

• Proven experience as a PPC Specialist or similar role, with a strong track record of managing successful paid search campaigns.
• Proficiency with Google Ads, Bing Ads, and social media advertising platforms (e.g., Facebook Ads Manager).
• Solid understanding of keyword research tools, bid management strategies, and conversion tracking.
• Excellent analytical skills and the ability to interpret data to drive campaign optimization.
• Bachelor's degree in Marketing, Business, Statistics, or a related field, or equivalent practical experience.

Benefits

• Competitive salary with performance-based bonuses tied to campaign success.
• Comprehensive health, dental, and vision insurance plans.
• Opportunities for professional growth, certifications, and attendance at industry conferences.
• A collaborative and innovative work environment offering hybrid flexibility in Benoni .
• Generous paid time off and a supportive team culture.