SEM Analyst: Data-Driven Growth & ROI in Mossel Bay

Placements24; Mossel Bay; On-site; ZAR 335,000 - 603,000; Full time

Benefits offered by this job

Medical coverage

Dental coverage

Paid time off

Company holidays

Professional development opportunities

Collaborative team environment

Job summary

Placements24 in Mossel Bay is seeking a highly analytical SEM Analyst to develop, implement, and manage paid search campaigns across platforms like Google Ads and Bing Ads. You will handle budgets, keyword research, ad copy, bid management, and performance analysis.

The role requires 2+ years of paid search experience, a quantitative degree, and strong analytical skills to drive online lead generation in a coastal town setting.

Qualifications

• Bachelor's degree in Marketing or related field.
• 2+ years of experience managing paid search campaigns.
• Proficient with Google Ads and Bing Ads.
• Strong data analysis and interpretation.
• Experience with landing page optimization and bid strategies.

Responsibilities

• Develop and execute paid search strategies for Google Ads, Bing Ads, and other PPC platforms.
• Conduct keyword research, audience segmentation, and competitor analysis to identify opportunities.
• Create, test, and optimize ad copy and landing pages to improve CTR and conversions.
• Manage campaign budgets, monitor spend, and allocate resources effectively.
• Analyze campaign performance data and report with actionable insights (CPA, ROAS, CPC).
• Stay updated on PPC trends and best practices.

Job description

Placements24 in Mossel Bay is seeking a highly analytical SEM Analyst to develop, implement, and manage paid search campaigns across platforms like Google Ads and Bing Ads. You will handle budgets, keyword research, ad copy, bid management, and performance analysis.

The role requires 2+ years of paid search experience, a quantitative degree, and strong analytical skills to drive online lead generation in a coastal town setting.