Search Performance Specialist

Dentsu; Johannesburg; On-site; ZAR 600,000 - 900,000; Full time

Job summary

Amplifi in Sandton, Johannesburg is seeking a Senior Paid Search & Social Specialist to collaborate with Digital Performance teams to develop and execute innovative campaigns across search and social platforms.

You will plan, launch, and optimize paid campaigns on Google, Meta, TikTok and LinkedIn, analyze data, report insights, and guide client strategies to drive ROI. The role is full-time and permanent with a focus on delivering measurable outcomes.

Qualifications

• 5+ years of experience in search and social advertising.
• Strong analytical skills with data-driven decision making.
• Excellent communication and cross-team collaboration.
• Ability to translate data into clear recommendations.
• Curiosity and adaptability in a fast-changing digital landscape.

Responsibilities

• Plan, launch, and optimize paid search campaigns across Google Ads and Microsoft Ads.
• Develop and manage paid social campaigns across Meta, TikTok, LinkedIn, YouTube, Pinterest, and X.
• Conduct keyword research and competitor analysis to inform strategy.
• Optimize landing pages to improve Quality Score and conversions.
• Monitor performance and provide regular reporting with actionable insights.
• Drive client relationships, set expectations, and guide strategy to meet objectives.
• Collaborate across Media Brand teams to drive growth strategies.

Skills

5+ years experience in search & social

Analytical skills

Excellent communication

Collaborative mindset

Curiosity and adaptability

Tools

Google Ads

Google Analytics

Search Console

Meta Ads Manager

TikTok Ads

LinkedIn Campaign Manager

Job description

The purpose of this role is to collaborate with the Digital Performance teams across disciplines to develop and execute innovative and creative solutions and strategies for our clients across Search & Social platforms. This role requires you to develop best in class strategies and management across the Performance disciplines on assigned clients.

Job Description:

Key responsibilities:

• Plan, launch, and optimize paid search campaigns across platforms (e.g., Google Ads, Microsoft Ads).
• Conduct keyword research and competitor analysis to inform campaign strategy.
• Optimize landing pages to improve Quality Score, conversion rates, and user experience.
• Monitor and report on paid search performance, identifying opportunities to scale or refine campaigns.
• Develop and manage paid social campaigns across platforms such as Meta, TikTok, LinkedIn, YouTube, Pinterest, and X.
• Optimize targeting, bidding, and ad formats to maximize ROI across social campaigns.
• Track performance metrics: reach, engagement, CTR, conversions, ROI, ROAS
• Identify and act on social trends, platform innovations, and new content opportunities.

Client Service20%

• Managing client relationships and expectations
• Deadline and Project management
• Strategy guidance and input in order to drive the business objectives.
• Responsible for the quality of work completed by you and your team.
• Ensure monthly reporting and insights sessions take place and that the actionable outcomes are implemented.
• Attend key client and media brand meetings
• Support and drive the teams in the development of key client growth strategies in line with broader business objectives, driving output and agency collaboration
• Drive effective collaboration across Media Brand teams.

Required Skills & Experience

• 5+years experience in search and social media advertising.
• Strong understanding of SEO, SEM, PPC, and paid social best practices.
• Proficiency with tools such as Google Ads, Google Analytics, Search Console, Meta Ads Manager, TikTok Ads, LinkedIn Campaign Manager.
• Excellent analytical skills with the ability to interpret data and create insights.
• Familiarity with attribution models and tracking (UTMs, pixels, tags) is a plus.
• Highly detail oriented, organized, and results driven.
• Strong communication skills—able to translate data into clear recommendations.
• Curiosity and adaptability in a rapidly changing digital landscape.
• Collaborative mindset with the ability to work across teams.

Location:

Sandton

Brand:

Amplifi

Time Type:

Full time

Contract Type:

Permanent