SEO Specialist

FROGG Recruitment; Cape Town; On-site; ZAR 300,000 - 420,000; Full time

Job summary

FROGG Recruitment in Cape Town is seeking an SEO Specialist to lead end-to-end search optimization efforts. You will develop and implement strategies, conduct local market analyses, and optimise content, tags, URLs, and site structure to improve organic visibility.

You will work with developers on technical fixes, perform audits, and provide analytics-driven reporting while ensuring compliance with POPIA and Google Webmaster Guidelines.

Responsibilities

• Develop and implement comprehensive SEO strategies aligned with business objectives.
• Conduct competitor analysis within the South African digital landscape.
• Identify trends in local search behaviour (e.g., Google.co.za, local intent searches).
• Optimise website content, meta tags, URLs, headings, and internal linking.
• Conduct technical audits (site speed, mobile-friendliness, crawl errors, schema markup).
• Collaborate with developers to fix technical SEO issues.
• Content optimisation.
• Analytics and reporting.
• Ensure all SEO activities comply with POPIA and Google's Webmaster Guidelines.

Job description

Key Responsibilities

• Develop and implement comprehensive SEO strategies aligned with business objectives.

• Conduct competitor analysis within the South African digital landscape.

• Identify trends in local search behaviour (e.g., Google.co.za, local intent searches).

• Optimise website content, meta tags, URLs, headings, and internal linking.

• Conduct technical audits (site speed, mobile-friendliness, crawl errors, schema markup).

• Collaborate with developers to fix technical SEO issues.

• Content optimisation.

• Analytics and reporting.

• Ensure all SEO activities comply with POPIA and Google's Webmaster Guidelines.