Search Engine Optimization (SEO) Specialist

Placements24; Mtubatuba Local Municipality; Hybrid; ZAR 240,000 - 480,000; Full time

Benefits offered by this job

Remote work

Health benefits

Paid time off

Professional development opportunities

Competitive salary

Job summary

Placements24 in Richards Bay is seeking a highly analytical SEO Specialist to strengthen our client's online presence from a fully remote position in South Africa.

You will conduct keyword research, optimize content and site structure, run technical audits, and monitor rankings with GA, Search Console, and other tools, translating data into actionable insights. This role offers competitive pay, health benefits, and opportunities for professional growth.

Qualifications

• Proven experience as an SEO Specialist or similar role.
• Strong understanding of search engine algorithms and best practices.
• Excellent analytical and reporting abilities.
• Ability to translate data into actionable recommendations.

Responsibilities

• Develop and execute comprehensive SEO strategies to improve rankings and traffic.
• Perform keyword research and competitive analysis to identify opportunities.
• Optimize content, meta tags, and site architecture for search engines.
• Conduct technical SEO audits and implement recommendations to boost crawlability.
• Monitor SEO metrics and report progress using analytics tools.
• Stay updated on SEO trends, algorithm updates, and best practices.

Skills

SEO strategy

Keyword research

Analytics & reporting

Communication skills

Tools

Google Analytics

Google Search Console

SEMrush

Ahrefs

Job description

About the Role

Our client is seeking a highly analytical and strategic Search Engine Optimization (SEO) Specialist to join their growing marketing team, supporting their operations in Richards Bay . This role is essential for improving our client's online visibility and driving organic traffic through data-driven SEO strategies. You will be responsible for conducting keyword research, optimizing website content and technical elements, and monitoring search engine rankings. This is an excellent opportunity for a dedicated SEO professional to make a significant impact on the company's online presence and growth within the competitive digital landscape of KwaZulu-Natal .

Key Responsibilities

• Develop and execute comprehensive SEO strategies to increase organic search rankings and website traffic.
• Conduct in-depth keyword research and competitor analysis to identify opportunities.
• Optimize website content, meta tags, and site architecture for search engines.
• Perform technical SEO audits and implement recommendations to improve site performance and crawlability.
• Monitor SEO performance metrics, analyze data using tools like Google Analytics and Search Console, and report on progress.
• Stay abreast of the latest SEO trends, algorithm updates, and best practices.

Requirements

• Proven experience as an SEO Specialist or similar role, with a track record of improving search rankings.
• Strong understanding of search engine algorithms, keyword research, and SEO best practices.
• Proficiency in SEO tools such as Google Analytics, Google Search Console, SEMrush, or Ahrefs.
• Experience with technical SEO, including site audits, schema markup, and mobile optimization.
• Excellent analytical skills and the ability to interpret complex data into actionable insights.
• Strong communication skills to present findings and recommendations.

Benefits

• Competitive salary and performance-based incentives.
• Fully remote work arrangement.
• Comprehensive health and wellness benefits.
• Generous paid time off and holidays.
• Opportunities for continuous learning and professional development in Richards Bay .