Search Engine Optimization (SEO) Specialist

Placements24; East London; Hybrid; ZAR 320,000 - 520,000; Full time

Benefits offered by this job

Hybrid work model

Medical and dental benefits

Professional development

Performance incentives

Team collaboration

Job summary

Placements24 in East London is seeking a skilled SEO Specialist to join their marketing team on a hybrid schedule. The role focuses on improving search rankings, driving organic traffic, and generating valuable leads through keyword research and optimization.

You will collaborate with content creators and developers, monitor performance with Google Analytics and Google Search Console, and stay updated on algorithm changes. A relevant degree or equivalent experience is expected.

Qualifications

• Bachelor's degree or equivalent experience.
• 2-4 years of SEO experience with proven rankings improvements.
• Proficiency with SEO tools (GA, GSC, SEMrush, Ahrefs).
• Strong understanding of search engine algorithms and ranking factors.
• Analytical and problem-solving skills.

Responsibilities

• Conduct comprehensive keyword research to identify opportunities for organic search growth.
• Perform on-page SEO optimization (content, meta tags, site structure).
• Develop and execute off-page SEO strategies (link building, digital PR).
• Monitor and analyze website traffic and SEO performance using GA and GSC.
• Stay up-to-date with latest SEO trends and algorithm changes.
• Collaborate with content creators and web developers to implement SEO recommendations.

Skills

Keyword research

On-page optimization

Off-page SEO

Analytics

Education

Bachelor's degree

Tools

Google Analytics

Google Search Console

SEMrush

Ahrefs

Job description

About the Role

Our client is seeking a skilled Search Engine Optimization (SEO) Specialist to join their dynamic marketing team in East London, operating on a hybrid work schedule. This role will be responsible for developing and implementing strategies to improve search engine rankings and organic search traffic. You will conduct in-depth keyword research, perform on-page and off-page optimization, and analyze SEO performance to ensure our online content is visible and drives valuable leads.

Key Responsibilities

• Conduct comprehensive keyword research to identify opportunities for organic search growth.
• Perform on-page SEO optimization, including content, meta tags, and site structure improvements.
• Develop and execute off-page SEO strategies, including link building and digital PR.
• Monitor and analyze website traffic and SEO performance using tools like Google Analytics and Google Search Console.
• Stay up-to-date with the latest SEO trends, algorithm changes, and best practices.
• Collaborate with content creators and web developers to implement SEO recommendations.

Requirements

• Bachelor's degree in Marketing, Computer Science, or a related field, or equivalent experience.
• 2-4 years of experience in SEO, with a proven track record of improving search rankings and organic traffic.
• Proficiency with SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, or similar.
• Strong understanding of search engine algorithms and ranking factors.
• Excellent analytical and problem-solving skills.
• Experience with content optimization and link building strategies.

Benefits

• Competitive salary and performance-based incentives.
• Hybrid work model providing flexibility between office and remote work.
• Comprehensive medical and dental benefits.
• Opportunities for professional development and SEO certifications.
• Collaborative team environment focused on driving measurable results.