Search Engine Optimization (SEO) Analyst

Placements24; Pretoria; Hybrid; ZAR 360,000 - 540,000; Full time

Benefits offered by this job

Hybrid work

Competitive salary reviews

Health & life insurance

Professional growth

Paid time off

Job summary

Placements24 is seeking a meticulous SEO Analyst in Pretoria to boost online visibility and organic rankings. You will conduct in-depth performance analysis, identify opportunities, and collaborate with content and development teams to implement SEO best practices.

The role requires 3+ years of SEO experience, proficiency with GA/GA4, GSC, SEMrush, and Ahrefs, and a strong understanding of technical SEO. A hybrid work arrangement and health coverage are offered.

Qualifications

• Bachelor's degree in Marketing, Statistics, Computer Science, or a related field.
• 3+ years of experience in SEO analysis and strategy implementation.
• Strong proficiency with SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, or similar.
• In-depth understanding of technical SEO, on-page optimization, and off-page strategies including link building.
• Excellent analytical and problem-solving skills with the ability to interpret complex data sets.
• Familiarity with website architecture, HTML, CSS, and JavaScript is a plus.

Responsibilities

• Conduct comprehensive keyword research and competitive analysis to identify organic search opportunities.
• Develop and implement on-page and off-page SEO strategies to improve website rankings and organic traffic.
• Monitor website performance using SEO tools (e.g., Google Analytics, Google Search Console, SEMrush), identifying technical SEO issues and proposing solutions.
• Analyze website data to understand user behavior and identify areas for website optimization and conversion rate improvement.
• Stay up-to-date with the latest SEO trends, algorithm updates, and best practices, providing regular updates and recommendations to the marketing team.
• Collaborate with content creators and web developers to ensure SEO best practices are integrated into all aspects of website content and structure.

Skills

Analytical thinking

SEO strategy

Data interpretation

Collaboration

Education

Bachelor's degree in Marketing, Statistics, Computer Science, or related field

Tools

Google Analytics

Google Search Console

SEMrush

Ahrefs

Job description

About the Role

Our client is seeking a meticulous and analytical Search Engine Optimization (SEO) Analyst to enhance their online visibility and organic search rankings in Pretoria . This role is critical for driving qualified traffic to our client's websites by implementing effective SEO strategies. You will be responsible for conducting in-depth analysis of website performance, identifying opportunities for improvement, and staying ahead of search engine algorithm changes. The ideal candidate possesses a strong understanding of SEO best practices, exceptional analytical skills, and a passion for digital performance optimization.

Key Responsibilities

• Conduct comprehensive keyword research and competitive analysis to identify organic search opportunities.
• Develop and implement on-page and off-page SEO strategies to improve website rankings and organic traffic.
• Monitor website performance using SEO tools (e.g., Google Analytics, Google Search Console, SEMrush), identifying technical SEO issues and proposing solutions.
• Analyze website data to understand user behavior and identify areas for website optimization and conversion rate improvement.
• Stay up-to-date with the latest SEO trends, algorithm updates, and best practices, providing regular updates and recommendations to the marketing team.
• Collaborate with content creators and web developers to ensure SEO best practices are integrated into all aspects of website content and structure.

Requirements

• Bachelor's degree in Marketing, Statistics, Computer Science, or a related field.
• Proven experience (3+ years) in SEO analysis and strategy implementation.
• Strong proficiency with SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, or similar.
• In-depth understanding of technical SEO, on-page optimization, and off-page strategies, including link building.
• Excellent analytical and problem-solving skills, with the ability to interpret complex data sets.
• Familiarity with website architecture, HTML, CSS, and JavaScript is a plus.

Benefits

• Competitive salary with annual performance reviews.
• Hybrid work environment combining in-office collaboration and remote flexibility.
• Comprehensive health and life insurance coverage.
• Opportunities for professional growth, including industry certifications and conferences.
• Generous allowance for paid time off and public holidays.