SEO Specialist

Placements24; Soweto; On-site; ZAR 240,000 - 420,000; Full time

Benefits offered by this job

Competitive salary

Bonuses based on performance

Health and wellness benefits

Access to industry-leading SEO tools

Professional development opportunities

Job summary

Placements24 in Soweto is seeking an SEO Specialist to develop data-driven strategies, conduct keyword research, and implement optimization across on-page and off-page elements. You will collaborate with content creators and web developers to enhance organic visibility and drive qualified traffic.

The ideal candidate has a track record of improving search rankings and strong analytical skills to translate data into actionable improvements within a growing marketing team in Soweto.

Qualifications

• Proven experience as an SEO Specialist or similar role.
• In-depth knowledge of SEO principles, best practices, and search engine algorithms.
• Proficiency with SEO tools such as Google Analytics, Google Search Console, SEMrush, or Ahrefs.
• Strong analytical skills and the ability to interpret data to drive strategic decisions.

Responsibilities

• Develop and execute comprehensive SEO strategies to improve organic search rankings and website traffic.
• Conduct thorough keyword research and analysis to identify opportunities for content optimization.
• Perform technical SEO audits and implement recommendations to improve website crawlability, indexability, and site speed.
• Optimize on-page elements (meta titles, descriptions, headers, content) and develop off-page SEO strategies (link building, digital PR).
• Monitor and report on SEO performance using tools such as Google Analytics and Google Search Console, providing insights and recommendations for improvement.

Skills

Analytical thinking

Data interpretation

Collaboration

Tools

Google Analytics

Google Search Console

SEMrush

Ahrefs

Job description

About the Role

Our client is seeking a data-driven and analytical SEO Specialist to join their marketing team in Soweto . This role is responsible for developing and implementing effective search engine optimization strategies to increase organic visibility and drive qualified traffic to our client's website. You will conduct keyword research, perform technical SEO audits, optimize on-page and off-page content, and stay abreast of the latest SEO trends and algorithm updates. The ideal candidate has a proven track record of improving search engine rankings and possesses excellent analytical skills, with the ability to translate data into actionable strategies. You will collaborate with content creators and web developers to ensure SEO best practices are integrated across all digital assets, contributing to the online growth of our client within the dynamic market of Soweto .

Key Responsibilities

• Develop and execute comprehensive SEO strategies to improve organic search rankings and website traffic.
• Conduct thorough keyword research and analysis to identify opportunities for content optimization.
• Perform technical SEO audits and implement recommendations to improve website crawlability, indexability, and site speed.
• Optimize on-page elements (meta titles, descriptions, headers, content) and develop off-page SEO strategies (link building, digital PR).
• Monitor and report on SEO performance using tools such as Google Analytics and Google Search Console, providing insights and recommendations for improvement.

Requirements

• Proven experience as an SEO Specialist or similar role, with a demonstrated history of improving search engine rankings.
• In-depth knowledge of SEO principles, best practices, and search engine algorithms.
• Proficiency with SEO tools such as Google Analytics, Google Search Console, SEMrush, or Ahrefs.
• Strong analytical skills and the ability to interpret data to drive strategic decisions.
• Excellent understanding of website architecture, HTML, and content management systems.

Benefits

• Competitive salary and performance-based bonuses.
• Opportunity to work within a growing marketing team in Soweto .
• Comprehensive health and wellness benefits.
• Access to industry-leading SEO tools and resources.
• Continuous learning opportunities and professional development in the field of SEO.