Sales Manager

Genie; Durban; On-site; ZAR 800,000 - 1,100,000; Full time

Job summary

Genie in Durban leads a team of five sales representatives in the butchery supply channel to grow sales across packaging, casings, machinery, ingredients and spice blends. You will foster relationships with key customers and drive promotional activities, pricing discipline and order fulfilment in a dynamic regional market.

The role demands strong leadership, regional travel, and a proven track record in sales management within the meat industry; experience with CRM tools and a high-performance

Qualifications

• Diploma or bachelor’s degree in Sales, Marketing, Business Management, or related discipline.
• At least two years’ sales experience within the butchery supply industry, with a minimum of three years in a sales management capacity.
• Strong knowledge of packaging, casings, butchery machinery, spices, and ingredients.

Responsibilities

• Develop regional sales strategies and action plans aligned with national objectives.
• Monitor team performance and drive gross profit and volume growth.
• Build and maintain relationships with independent butchers, processors and retail chains.
• Ensure CRM-based recording of visits, orders and client interactions; provide weekly/monthly reports.

Skills

Leadership

Sales & Negotiation

Industry knowledge

Analytical thinking

Communication

Relationship building

Problem solving

Tech savviness

Driver’s Licence

Own vehicle

Education

Diploma or Bachelor’s degree in Sales/Marketing/Business Management

Tools

CRM software

Microsoft Office

Job description

Purpose of the Role

The Sales Manager will lead and manage a team of five sales representatives within the butchery supply channel. This role is pivotal in driving sales growth, fostering strong relationships with key customers, and ensuring the effective promotion and distribution of Exim International’s product range, including packaging, butchery requisites, casings, machinery, ingredients, and in-house spice blends. The ideal candidate will demonstrate strong leadership capabilities and possess a proven track record in sales management. A comprehensive understanding of the butchery industry is highly advantageous.

Key Responsibilities

1. Sales & Revenue Growth

• Develop and implement regional sales strategies and action plans that align with national objectives, ensuring targets are met and exceeded.
• Monitor team performance closely and execute initiatives to drive gross profit (GP) and volume growth.
• Identify and pursue new business opportunities within the butchery sector, managing key accounts such as Bluff Meat Supplies, Spar, PnP Franchise, Hypercheck, Boxer, and Shoprite.
• Ensure sales representatives maintain a robust pipeline of potential clients.

2. Team Leadership & Performance Management

• Lead, coach, and motivate the sales team and Branch Client Liaison staff to achieve both individual and collective sales objectives.
• Conduct regular sales meetings, provide ongoing training, and carry out performance evaluations.
• Set clear Key Performance Indicators (KPIs) and promote accountability across the team.
• Foster a high-performance sales culture within the region.

3. Client Relationship Management & Market Expansion

• Develop and maintain strong relationships with independent butchers, meat processors, and butchery retail chains.
• Collaborate closely with key customers to understand their requirements and offer tailored solutions.
• Gather and analyse market intelligence on competitors, industry trends, and customer preferences.
• Represent Exim International at industry events, trade shows, and networking opportunities, as required.

4. Operational & Administrative Duties

• Ensure the sales team adheres strictly to company policies, pricing structures, and discount strategies.
• Work in close partnership with supply chain and operations teams to guarantee efficient order fulfilment.
• Provide comprehensive weekly and monthly sales reports to the National Sales and Operations Manager.
• Manage the sales budget and allocate resources effectively.
• Ensure accurate and timely recording of sales visits, orders, and client interactions through full utilisation of the CRM platform.

Qualifications & Experience

• Minimum diploma or bachelor’s degree in Sales, Marketing, Business Management, or a related discipline.
• At least two years’ sales experience within the butchery supply industry, with a minimum of three years in a sales management capacity.
• Strong knowledge of packaging, casings, butchery machinery, spices, and ingredients.

Skills & Competencies

• Leadership & People Management: Proven ability to lead, coach, and develop a sales team effectively.
• Sales & Negotiation: Demonstrated success in closing deals and nurturing long-term client relationships.
• Industry Knowledge: A sound understanding of the meat processing and butchery supply chain is beneficial.
• Analytical Thinking: Ability to analyse sales data and market trends to inform strategy.
• Communication & Relationship Building: Excellent verbal and written communication skills, with a strong focus on maintaining and developing relationships.
• Problem-Solving: Proactive approach to addressing client issues and operational challenges.
• Tech Savvy: Experienced in using CRM software and the Microsoft Office Suite.
• Driver’s Licence: Must hold a valid driver’s licence with a willingness to travel extensively within the region.
• Own vehicle required.