Sales Director - Beverages

Placements24; Cape Town; Hybrid; ZAR 2,000,000 - 4,500,000; Full time

Benefits offered by this job

Uncapped commission

Medical insurance

Company car/allowance

Travel expenses covered

Pension plan

Job summary

Placements24 in Cape Town seeks a dynamic Sales Director to lead the beverage division, shaping strategic sales plans and directing a national team to drive revenue growth. You will build strong relationships with retailers, distributors, and corporate clients to expand market penetration across South Africa.

Ideal candidates will have a proven track record of achieving sales targets in a competitive FMCG environment, strong leadership, and expertise in navigating the SA retail landscape.

Qualifications

• Bachelor's degree or diploma in a relevant field (Sales/Marketing/Business).
• Minimum 8 years in progressive sales leadership, with 5+ years in a director role within FMCG/beverages.
• Proven track record of revenue growth in a competitive market.

Responsibilities

• Develop and execute strategic sales plans to hit revenue and profitability goals for beverages.
• Lead, motivate, and coach a national sales team with performance reviews and targets.
• Expand distribution channels and market share across Western Cape and beyond.
• Build and maintain strong relationships with retailers, distributors, and corporate clients.
• Analyze sales data and market trends to advise sales strategy and product development.
• Oversee sales budget and optimize resource allocation for ROI.

Skills

Leadership

Negotiation

Interpersonal skills

Strategic sales planning

Education

Bachelor's degree in Sales, Marketing, Business Administration, or related field

Job description

About the Role

Our client is seeking a dynamic and results-oriented Sales Director to lead their beverage division operations in Cape Town . This senior leadership role is responsible for developing and executing sales strategies that drive revenue growth, expand market penetration, and build strong customer relationships within the FMCG sector. You will manage a national sales team, setting ambitious targets, providing coaching, and ensuring the successful distribution of a diverse portfolio of beverage products. This is a critical position for an experienced sales leader who can navigate the competitive South African market and deliver sustained commercial success.

Key Responsibilities

• Develop and implement strategic sales plans to achieve company revenue and profitability goals for the beverage category.
• Lead, motivate, and manage a high-performing national sales team, including setting targets, performance reviews, and ongoing coaching.
• Identify and pursue new business opportunities, expanding distribution channels and market share across Western Cape and beyond.
• Build and maintain strong, long-lasting relationships with key retail partners, distributors, and corporate clients.
• Analyze sales data and market trends to provide insights and recommendations for sales strategies and product development.
• Oversee the sales budget, ensuring efficient allocation of resources and maximizing return on investment.

Requirements

• Bachelor's degree in Sales, Marketing, Business Administration, or a related field.
• A minimum of 8 years of progressive sales leadership experience, with at least 5 years in a directorial role within the FMCG industry, specifically beverages.
• Demonstrated success in driving revenue growth and achieving sales targets in a competitive market.
• Strong understanding of the South African retail landscape and distribution networks.
• Exceptional leadership, negotiation, and interpersonal skills.
• Proven ability to develop and execute strategic sales plans.

Benefits

• Highly competitive base salary with uncapped commission and performance bonuses.
• Comprehensive medical, dental, and vision insurance plans.
• Company car or car allowance, fuel card, and travel expenses covered.
• Generous pension fund and life assurance benefits.
• Significant opportunities for professional growth and advancement within a leading FMCG organization.