Sales Director - FMCG Beverages

Placements24; Cape Town; On-site; ZAR 1,800,000 - 3,200,000; Full time

Benefits offered by this job

Car allowance

Health & retirement benefits

Travel opportunities

Professional development

Performance bonuses

Job summary

Placements24 seeks a results-driven Sales Director to lead and expand the beverage division in Cape Town. This senior role focuses on strategic sales planning, building and guiding high-performing teams, and driving revenue growth across all distribution channels.

The ideal candidate will have 8+ years in FMCG sales leadership, exceptional negotiation skills, and a passion for commercial success in beverages, with strong South African market knowledge.

Qualifications

• 8+ years of sales leadership experience in FMCG, beverage focus preferred.
• Proven ability to develop and implement effective sales strategies.
• Strong leadership, communication, and negotiation skills.

Responsibilities

• Develop and execute a beverage sales strategy to meet revenue targets in the Western Cape.
• Recruit, train and manage regional sales teams to maximize performance.
• Build and maintain relationships with key distributors, retailers and partners.
• Analyze data and market trends to identify growth opportunities and forecast performance.
• Collaborate with marketing and product teams to align sales Efforts with business goals.

Skills

Sales leadership

Beverage industry knowledge

Strategic planning

Relationship management

Negotiation

Education

Bachelor's degree in Business/Marketing

MBA (advantageous)

Job description

About the Role

Our client, a prominent player in the FMCG sector, is seeking a results-driven Sales Director to lead and expand their beverage division in Cape Town . This senior leadership position is responsible for developing and executing strategic sales plans, building and managing high-performing sales teams, and driving revenue growth across all distribution channels. The ideal candidate will possess a deep understanding of the beverage market, exceptional negotiation skills, and a passion for leading commercial success. Join a forward-thinking company that values performance, collaboration, and making a tangible impact on the market.

Key Responsibilities

• Develop and execute a comprehensive sales strategy to achieve ambitious revenue targets for the beverage portfolio in the Western Cape region.
• Recruit, train, coach, and manage a team of regional sales managers and representatives to ensure optimal performance.
• Build and maintain strong relationships with key clients, distributors, and retail partners to foster long-term partnerships.
• Analyze sales data and market trends to identify opportunities for growth, optimize sales strategies, and forecast sales performance accurately.
• Collaborate with marketing and product development teams to ensure alignment between sales efforts and overall business objectives.

Requirements

• Proven experience (8+ years) in sales leadership roles within the FMCG sector, with a strong focus on beverages.
• Demonstrated success in developing and implementing effective sales strategies that consistently meet or exceed targets.
• Exceptional leadership, communication, negotiation, and interpersonal skills.
• Strong understanding of the retail and wholesale distribution landscape in South Africa .
• Bachelor's degree in Business, Marketing, or a related field; an advanced degree is advantageous.

Benefits

• Highly competitive base salary, significant performance-based bonuses, and car allowance.
• Comprehensive health and retirement benefits package.
• Opportunities for international travel and professional development.
• A dynamic and supportive company culture that promotes innovation and growth.
• Access to cutting-edge sales tools and resources to drive success.