Sales Development Representative - SEIDOR One

SEIDOR; Johannesburg; On-site; ZAR 240,000 - 360,000; Full time

Job summary

SEIDOR is seeking a driven Sales Development Representative (SDR) to support the SAP ERP business. You will identify and activate prospective clients that fit SEIDOR's ICP, researching target accounts and decision-makers across target industries.

You will execute structured outbound prospecting through email, LinkedIn and telephone, using Apollo and LinkedIn Sales Navigator to manage sequences, outreach, and qualification information.

Qualifications

• Experience with SDR processes and outbound prospecting.
• Familiar with CRM and prospecting tools.
• Strong research and communication skills.

Responsibilities

• Identify target accounts aligned with ICP.
• Research decision-makers and stakeholders.
• Execute structured outbound campaigns via email, LinkedIn and calls.
• Identify triggers and engage accounts through multiple channels.
• Secure qualified meetings for Sales Executives.

Skills

Prospecting

Account research

Outbound outreach

Multi-channel outreach

LinkedIn outreach

Apollo platform

Sales coordination

Tools

Apollo

LinkedIn Sales Navigator

Job description

About SEIDOR

SEIDOR is a technology consulting firm that offers a comprehensive portfolio of innovation solutions and services aimed at customer experience, ERP, analytics, employee experience, cloud computing, workplace and cybersecurity, helping organisations to overcome their challenges and achieve their goals.

SEIDOR serves organisations across more than 20 industries, including hospitality, food and beverage, healthcare, retail, manufacturing, wholesale and distribution, and professional services.

SEIDOR's services are aimed at large companies, SMEs, and both the public and private sectors.

SEIDOR is a Platinum SAP Partner and one of the leading global SAP solutions providers, delivering end-to-end services across the SAP portfolio, including SAP S/4HANA, SAP Business Technology Platform and SAP Business One.

Position Overview

SEIDOR is looking for a driven and commercially minded Sales Development Representative (SDR) to support the growth of its SAP ERP business, with a particular focus on identifying and activating businesses that fit SEIDOR's Ideal Customer Profile (ICP) and may have a need for solutions such as SAP Business One and SAP Cloud ERP solutions.

The SDR will be responsible for researching target businesses, identifying relevant decision‑makers and influencers, understanding potential business and technology needs, and executing a structured outbound sales process to generate qualified sales meetings.

The role requires a proactive and disciplined approach to prospecting across multiple channels, including email, LinkedIn and telephone, supported by sales intelligence and prospecting platforms such as Apollo, LinkedIn and LinkedIn Sales Navigator.

Apollo will be the primary platform used by the SDR for account and contact research, prospect management, outreach, sequencing, activity tracking and qualification information.

The SDR will work closely with the relevant Sales Executives to ensure that qualified meetings are successfully transitioned into the sales process. The SDR's responsibility is to identify, research, engage, qualify and activate prospects and secure quality meetings for the Sales Executive.

The SDR is not responsible for conducting product demonstrations. Product demonstrations, detailed solution discussions and progression of opportunities beyond the initial meeting will be managed by the relevant Sales Executive and/or solution specialist.

This is an opportunity for an ambitious individual to build a career in technology and B2B sales while developing specialist knowledge of ERP, SAP and business transformation solutions.

Key Responsibilities

As an Sales Development Representative (SDR), you’ll be the first point of contact for potential customers. Your job is to spark interest, build relationships, and set the stage for successful sales conversations.

Identify and Research Target Accounts

• Identify businesses that align with SEIDOR's Ideal Customer Profile (ICP).
• Research target organisations to understand their industry, size, structure, business model, growth plans and potential technology environment.
• Identify organisations that may be experiencing business challenges that could create a need for an ERP solution.
• Research existing technology environments, where information is available, to identify potential SAP or ERP opportunities.
• Identify potential business triggers that may indicate an organisation is considering a new ERP system, replacing an existing system or improving its current technology environment.
• Build and maintain accurate target-account and prospect lists within Apollo.

Identify Key Decision‑Makers

• Identify relevant decision-makers, influencers and stakeholders within target organisations.
  
• Build contact profiles for individuals involved in finance, operations, IT, executive management and business transformation.
  
• Use Apollo, LinkedIn and LinkedIn Sales Navigator to identify and research relevant contacts.
  
• Develop an understanding of each prospect's role, responsibilities and potential business priorities.
  
• Identify the appropriate stakeholders to engage based on the organisation's structure and potential ERP requirements.
  

. Execute Structured Outbound Prospecting

• Follow SEIDOR's defined SDR sales process and prospecting methodology.
• Execute structured, multi-touch outbound campaigns using:
• Email
• LinkedIn
• Telephone calls
• Other approved sales engagement activities
• Use Apollo to manage prospecting sequences, outreach and follow-up activity.
• Personalise outreach based on account research, industry context and identified business challenges.
• Maintain consistent and professional follow-up throughout the prospecting cycle.
• Test and refine messaging, call approaches and outreach sequences to improve engagement and conversion.
• Manage prospect activity in accordance with agreed SDR targets and KPIs.

Activate Target Accounts

• Proactively engage businesses that fit the ICP and create awareness of SEIDOR and its SAP ERP capabilities.
• Identify potential triggers that indicate a business may be considering a new ERP system, replacing an existing system or improving its current technology environment.
• Generate interest by connecting the prospect's business challenges to the potential value of SAP ERP solutions.
• Build initial relationships with prospects and establish sufficient interest to progress the conversation.
• Persistently and professionally follow up with target accounts across multiple channels.
• Develop inactive or unresponsive accounts through structured outreach and engagement.

Generate Qualified Sales Meetings

• Secure qualified meetings between suitable prospects and the relevant SEIDOR Sales Executive.
• Ensure meetings are scheduled with the appropriate decision-maker or relevant stakeholder wherever possible.
• Provide the Sales Executive with useful background information before the meeting, including:
• Company background
• Contact details and role