Sales Development Representative

Kura (CS) Limited; South Africa; On-site; ZAR 180,000 - 300,000; Full time

Benefits offered by this job

Coaching & development

Internal promotion paths

Wellbeing support

Employee assistance

Financial, family, legal support

Health programs

Kura Kudos

Job summary

Kura is seeking a Sales Development Representative (SDR) to identify and qualify new business opportunities, focusing on outbound prospecting and initial client engagement. You will work closely with Account Executives to drive revenue growth and build strong relationships.

Ideal candidates have 1–3 years in sales or business development, strong communication skills, and familiarity with CRM tools. Join a team that values structured coaching and internal promotion paths.

Qualifications

• 1–3 years of experience in sales, business development, or customer-facing roles.
• Proficient communication and interpersonal skills.
• Resilience in handling rejection.
• Self-motivated with a results-driven approach.
• Familiarity with CRM tools.
• Strong time management and organization.

Responsibilities

• Identify and qualify new business opportunities to support the sales pipeline.
• Conduct outbound prospecting via calls, emails, and social channels.
• Schedule meetings and product demonstrations for Account Executives.
• Maintain accurate records of activities in CRM systems.
• Develop and execute strategic outreach campaigns.
• Build relationships with potential clients and collaborate with marketing.

Skills

Outbound prospecting

Lead qualification

CRM basics

B2B sales

Negotiation

Communication

Resilience

Time management

Tools

LinkedIn Sales Navigator

ZoomInfo

Job description

The Sales Development Representative (SDR) is responsible for identifying and qualifying new business opportunities to support the sales pipeline. This role focuses on outbound prospecting, lead generation, and initial client engagement to drive revenue growth. The SDR acts as the first point of contact with potential customers and plays a key role in building strong client relationships.

What you will do

• Conduct outbound prospecting through calls, emails, LinkedIn, and other channels
• Qualify inbound and outbound leads to determine fit and potential value
• Schedule meetings and product demonstrations for Account Executives
• Maintain accurate records of activities and prospects in CRM systems
• Develop and execute strategic outreach campaigns
• Build and nurture relationships with potential clients
• Collaborate closely with marketing and sales teams to optimize lead generation
• Meet or exceed monthly targets for qualified leads and meetings booked
• Research target accounts and identify key decision-makers
• Judgement and decision making
• Exercise sound judgement in qualifying leads, ensuring alignment with target customer profiles and business objectives
• Prioritize daily activities and outreach efforts based on lead potential, urgency, and strategic value
• External relationships
• Prospective Clients
• Internal relationships
• Operational
• Client Engagement management teams
• Innovation & Insight teams
• People & Culture teams

What we are looking for

• 1–3 years of experience in sales, business development, or customer-facing roles
• Strong communication and interpersonal skills
• Ability to handle rejection and remain resilient
• Self-motivated with a results-driven approach
• Basic knowledge of CRM tools
• Time management and organizational skills
• Skills, knowledge and capability
• Experience in B2B sales environments
• Familiarity with sales prospecting tools (e.g., LinkedIn Sales Navigator, ZoomInfo)
• Understanding of sales funnels and lead qualification methodologies (e.g., BANT, MEDDIC)
• Strong negotiation and persuasion abilities

What we offer

We have spent over thirty years building a business around developing people. Here’s what that means for you.

• Structured coaching and development that runs for as long as you are with us, not a one off induction week
• Real routes to progress. Most of our managers were promoted from within, and so was our CEO
• Wellbeing support and an Employee Assistance Programme
• Access to financial, family and legal support
• Health and wellbeing programmes
• Peer recognition through Kura Kudos, with more than 20,000 shared across the business every year

About Kura

Kura is an independently owned customer experience partner with over 35 years’ experience, operating from Glasgow, Sunderland and South Africa. We build customer experience solutions around our clients’ businesses, and we develop our people for the long term.