Sales and Marketing Regional Brands

Exceed Human Resource Consultants; Stellenbosch; On-site; ZAR 1,200,000 - 1,800,000; Full time

Job summary

Exceed Human Resource Consultants seeks a Senior Sales & Marketing Leader to drive strategy and growth across a portfolio of regional brands. You will develop annual plans for SA and select international markets, build strong distributor and retailer relationships, and oversee multi-channel brand activations.

The role requires a proven record in sales execution, leadership, and budget management, with preference for wine industry exposure and strong analytical abilities.

Qualifications

• Degree in Sales/Marketing/Business Administration or related field.
• WSET Level 2+ will be advantageous.
• Minimum 10 years' experience in sales and/or marketing.
• Proven track record of achieving sales targets.
• Experience managing multiple brands and key accounts.
• Wine industry experience will be advantageous.

Responsibilities

• Lead the sales and marketing strategy for a portfolio of regional brands.
• Develop and execute annual sales and marketing plans across SA and selected international markets.
• Build relationships with distributors, retailers, and trade partners.
• Oversee brand activation campaigns in-store, digital, and trade channels.
• Monitor market trends, competitor activity, and consumer insights.
• Lead, coach, and manage Sales and Marketing teams to meet targets.
• Manage sales and marketing budgets, track ROI, allocate resources.
• Collaborate with internal stakeholders and represent brands at trade events.

Skills

Sales Leadership

Marketing Strategy

Budget Management

Team Leadership

Stakeholder Management

Analytical Skills

Education

Bachelor's degree in Sales/Marketing/Business Administration

WSET Level 2 or higher (advantageous)

Job description

Reference:11290 AVConsultant:Anneke Viviers

Job Description

• Lead the sales and marketing strategy for a portfolio of regional brands, driving revenue growth and market share.


• Develop and execute annual sales and marketing plans across South Africa and selected international markets.


• Build and strengthen relationships with distributors, retailers, and key trade partners to maximise sales performance.


• Oversee brand activation campaigns across in-store, digital, and trade channels to enhance brand visibility.


• Monitor market trends, competitor activity, and consumer insights to inform commercial strategy and planning.


• Lead, coach, and manage the Sales and Marketing teams, ensuring performance targets are achieved.


• Manage sales and marketing budgets, track return on investment, and allocate resources effectively.


• Collaborate with internal stakeholders and represent the brands at trade events while ensuring exceptional customer service.

Qualifications

• Degree in Sales, Marketing, Business Administration, or a related field (postgraduate qualification advantageous).


• WSET Level 2 or higher will be advantageous.


• Minimum of 10 years' experience in sales and/or marketing, with a strong focus on sales execution.


• Proven track record of achieving sales targets and driving business growth.


• Experience managing multiple brands and working with key accounts and trade partners.


• Wine industry experience will be advantageous.


• Strong commercial, financial, analytical, and strategic planning skills.


• Excellent communication, negotiation, leadership, and relationship management abilities.


• Self-motivated, results-driven, and able to work both independently and collaboratively.