Retail E-commerce Specialist

Placements24; Bloemfontein; Hybrid; ZAR 320,000 - 420,000; Full time

Benefits offered by this job

Competitive salary package

Hybrid work arrangement

Staff discounts on products

Job summary

Placements24 seeks a dynamic Retail E-commerce Specialist for its Bloemfontein presence. You will manage product listings, optimize campaigns and drive online traffic while ensuring a seamless customer journey.

The role emphasizes SEO/SEM, analytics, and collaboration with marketing to grow online sales. A bachelor’s in marketing or business is preferred, with 3+ years in e-commerce or related fields. Hybrid work arrangement offered.

Qualifications

• 3+ years in e-commerce, online retail or digital marketing.
• Experience with Shopify/WooCommerce and CMS.
• Solid knowledge of SEO/SEM and digital marketing principles.

Responsibilities

• Manage and update product listings with compelling descriptions and images.
• Run and optimize e-commerce marketing campaigns (SEO, SEM, email, social).
• Monitor site performance to improve conversion rates.
• Analyze sales data, traffic, and customer behavior for trends.
• Collaborate with marketing to plan promotions and content.
• Handle customer inquiries about orders and site navigation.
• Ensure compliance with e-commerce regulations and best practices.
• Assist with payment gateway and order fulfillment.
• Stay updated on e-commerce trends to propose solutions.

Skills

E-commerce platforms

SEO/SEM

Web analytics

Communication

Team collaboration

Independent work

Education

Bachelors in Marketing/Business

Tools

Shopify

WooCommerce

CMS systems

Google Analytics

Job description

About the Role

Our client, a burgeoning online retailer, is seeking a dynamic Retail E-commerce Specialist to join their team in Bloemfontein, Free State . This role is crucial in managing and optimizing the online store's performance, ensuring a seamless and engaging shopping experience for customers. The ideal candidate will have a strong understanding of e-commerce platforms, digital marketing, and online sales strategies. You will be responsible for driving online traffic, improving conversion rates, and managing product listings to maximize sales and customer satisfaction. This is an exciting opportunity to contribute to the growth of an online retail presence in the heart of the Free State .

Key Responsibilities

• Manage and update product listings on the e-commerce platform, ensuring accuracy and appeal with compelling descriptions and high-quality images.
• Implement and optimize e-commerce marketing campaigns, including SEO, SEM, email marketing, and social media advertising.
• Monitor website performance and user experience, identifying areas for improvement to increase conversion rates.
• Analyze sales data, website traffic, and customer behavior to inform strategies and identify trends.
• Collaborate with the marketing team to develop promotional strategies and content for the online store.
• Manage customer inquiries and support related to online orders and website navigation.
• Ensure the online store adheres to all relevant e-commerce regulations and best practices.
• Assist in managing the online payment gateway and order fulfillment processes.
• Stay up-to-date with the latest e-commerce trends and technologies to recommend innovative solutions.

Requirements

• Minimum of 3 years of experience in e-commerce, online retail, or digital marketing.
• Proficiency with e-commerce platforms (e.g., Shopify, WooCommerce) and CMS systems.
• Solid understanding of SEO, SEM, and digital marketing principles.
• Experience with web analytics tools (e.g., Google Analytics).
• Strong analytical and problem-solving skills.
• Excellent written and verbal communication skills.
• Ability to work independently and as part of a team in a dynamic environment.
• Experience in retail product management or merchandising is an advantage.
• Bachelor’s degree in Marketing, Business, or a related field is preferred.

Benefits

• This role offers a competitive salary package, along with opportunities for professional development and training in the latest e-commerce technologies.
• Employees benefit from a flexible hybrid work arrangement, allowing for a healthy work-life balance, and enjoy staff discounts on products.
• Our client is committed to fostering a supportive and growth-oriented work environment in Bloemfontein , providing clear pathways for career advancement within the digital retail space.