Remote Tourism Marketing Specialist

Placements24; Paarl; Hybrid; ZAR 350,000 - 520,000; Full time

Benefits offered by this job

Remote work

Professional development

Competitive salary

Job summary

Placements24 is seeking a Remote Tourism Marketing Specialist to drive brand awareness and engagement for Paarl's tourism offerings from home. You will develop digital marketing strategies leveraging social media, content, SEO, and paid advertising to attract domestic and international visitors.

You will collaborate with local tourism stakeholders, optimize campaigns for ROI, and report on performance. A marketing or related degree and proven digital marketing success are required.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• Proven experience in digital marketing, preferably in tourism/hospitality.
• Demonstrated success managing digital marketing campaigns across channels.
• Strong content creation, social media, SEO, and SEM skills.

Responsibilities

• Develop and implement comprehensive digital marketing strategies for Paarl tourism.
• Create engaging content for social media, websites, and email campaigns.
• Manage and optimize online advertising campaigns (Google Ads, social ads).
• Conduct SEO analysis and improve website visibility and rankings.
• Analyze marketing performance and provide regular reports with insights.
• Collaborate with local tourism businesses to develop integrated initiatives.

Skills

Digital marketing

SEO & SEM

Content creation

Social media management

Analytics (GA)

Remote work

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics

Google Ads

Marketing automation

Facebook Ads

Job description

Our client is seeking a talented Remote Tourism Marketing Specialist to drive brand awareness and engagement for tourism offerings, working from home in the Paarl region. This role is responsible for developing and executing innovative digital marketing strategies to attract domestic and international tourists. You will leverage your expertise in social media, content creation, SEO, and paid advertising to promote the unique attractions and experiences of the area. This is a fantastic opportunity for a results-oriented marketer to shape the digital presence of a beloved tourist destination.

Key Responsibilities

• Develop and implement comprehensive digital marketing strategies to promote tourism in Paarl and surrounding areas.
• Create engaging and compelling content for social media platforms, websites, and email campaigns.
• Manage and optimize online advertising campaigns (e.g., Google Ads, social media ads) to maximize ROI.
• Conduct SEO analysis and implement strategies to improve website visibility and search rankings.
• Analyze marketing campaign performance and provide regular reports with insights and recommendations.
• Collaborate with local tourism businesses and stakeholders to develop integrated marketing initiatives.

Requirements

• Proven experience as a Marketing Specialist, preferably within the tourism or hospitality sector.
• Demonstrable success in managing digital marketing campaigns across various channels.
• Strong skills in content creation, social media management, SEO, and SEM.
• Experience with analytics tools (e.g., Google Analytics) and marketing automation platforms.
• Excellent written and verbal communication skills, with the ability to work independently remotely.
• Bachelor's degree in Marketing, Communications, or a related field.

Benefits

• Competitive salary with remote work flexibility.
• Opportunity to showcase and promote the rich heritage and attractions of the Paarl region.
• Professional development opportunities in digital marketing trends.
• Collaborate with a passionate team dedicated to promoting tourism.
• Direct impact on visitor numbers and the local tourism economy.