Remote Tourism Content Strategist

Placements24; Durban; Hybrid; ZAR 420,000 - 650,000; Full time

Benefits offered by this job

Competitive salary

Fully remote

Development budget

Global travel content impact

Job summary

Placements24 is seeking a visionary Remote Tourism Content Strategist to craft compelling narratives and digital experiences for travelers worldwide, shaping our client's online presence from a remote location in South Africa.

You will develop and execute a data-driven content strategy across blogs, social media, and websites, collaborate with designers and videographers, optimize content with SEO, and measure impact to boost engagement and reach.

Qualifications

• Minimum of 5 years of experience in content strategy or digital marketing with a tourism focus.
• Proven ability to develop data-driven content strategies that drive engagement.
• Excellent writing and editing skills with strong storytelling abilities and SEO knowledge.
• Experience with CMS and social media management tools.
• Passion for travel and ability to work remotely in a self-motivated manner.

Responsibilities

• Develop and execute a data-driven content strategy across digital platforms.
• Create and curate content including blog posts, social updates, and web copy.
• Perform keyword research and SEO optimization for visibility.
• Collaborate with designers and videographers to produce quality visuals.
• Analyze content metrics and adjust strategies for engagement and reach.
• Stay ahead of travel industry trends and emerging platforms.

Skills

Content strategy

Digital marketing

Copywriting

SEO basics

CMS platforms

Social media

Storytelling

Tools

CMS platforms

SEO tools

Job description

About the Role

Our client is seeking a visionary Remote Tourism Content Strategist to craft compelling narratives and digital experiences for travelers worldwide, operating from a remote location in South Africa . This role is instrumental in shaping our client's online presence, driving engagement, and inspiring wanderlust through exceptional content. You will develop and execute a comprehensive content strategy across various digital platforms, ensuring consistency in brand voice and maximizing reach. This is an exciting opportunity for a seasoned content professional with a deep understanding of the tourism industry and a knack for storytelling in the digital space.

Key Responsibilities

• Develop and implement a data-driven content strategy for the tourism sector, aligning with marketing goals and target audience preferences.
• Create and curate engaging content, including blog posts, social media updates, website copy, and visual assets, to promote destinations and travel experiences.
• Conduct keyword research and SEO analysis to optimize content for search engines and improve online visibility.
• Collaborate with designers, photographers, and videographers to produce high‑quality, visually appealing content.
• Analyze content performance metrics and adjust strategies to enhance engagement, conversion rates, and brand awareness.
• Stay abreast of industry trends, competitor activities, and emerging platforms to identify new content opportunities.

Requirements

• Minimum of 5 years of experience in content strategy, digital marketing, or copywriting, with a significant focus on the tourism industry.
• Proven ability to develop and execute successful content strategies that drive measurable results.
• Excellent writing, editing, and storytelling skills, with a strong understanding of SEO best practices.
• Experience with content management systems (CMS) and social media management tools.
• A deep passion for travel and a creative flair for generating compelling travel‑related narratives.
• Demonstrated ability to work independently, manage deadlines, and collaborate effectively in a remote team environment.

Benefits

• Competitive annual salary and potential for performance-based incentives.
• Fully remote position, offering significant flexibility and work‑life integration.
• Opportunities to shape the future of travel content for a global audience.
• Professional development budget for courses, conferences, and industry events.
• A supportive and dynamic virtual team culture that encourages creativity and collaboration.