E-commerce Social Media Analyst

Placements24; Soweto; Hybride; ZAR 300 000 - 420 000; Temps partiel

Avantages offerts par ce poste

Fully remote contract

Flexible hours

Competitive contract rate

Résumé du poste

Placements24 is seeking an E-commerce Social Media Analyst for a fully remote contract role. You will monitor and analyze social media performance across key platforms, track KPIs, and generate actionable insights to optimize marketing strategies for an ecommerce brand.

Ideal candidates will have strong analytical skills, experience with analytics tools (GA, platform insights), and a proven ability to translate data into practical improvements.

Qualifications

• Proven experience in Social Media Analytics or Digital Marketing Analytics.
• Strong understanding of social media metrics, KPIs and analytics tools.
• Proficiency with analytics platforms such as Google Analytics and platform insights.

Responsabilités

• Monitor and analyze social media performance across platforms such as Facebook, Instagram, Twitter, TikTok, and Pinterest.
• Track KPIs like reach, engagement, conversion rates, CTR, and ROAS.
• Generate comprehensive reports and actionable insights for marketing optimization.
• Identify trends and opportunities to inform strategy and testing.
• Collaborate with marketing to set objectives and success metrics.
• Present findings and recommendations to stakeholders on a regular basis.

Connaissances

Social media analytics

Google Analytics

Excel/Sheets

Reporting

Data visualization

Communication

Remote work

Outils

Facebook Insights

Instagram Insights

Hootsuite

Sprout Social

Description du poste

About the Role

Our client, a leading e-commerce business, is looking for a detail-oriented E-commerce Social Media Analyst to join their team on a remote contract basis. This role is critical for tracking, analyzing, and reporting on the performance of our client's social media efforts, providing actionable insights to optimize marketing strategies and drive business growth. The ideal candidate possesses strong analytical skills, a deep understanding of social media metrics and tools, and a passion for translating data into tangible improvements. You will work closely with the marketing team to understand campaign objectives, monitor performance, and identify trends and opportunities across various social media platforms. This is an excellent opportunity for a data-driven professional to contribute significantly to the success of an e-commerce brand, working remotely. We are seeking an individual who is adept at working with data, generating clear reports, and communicating complex findings in an understandable manner. This position is fully remote, offering maximum flexibility.

Key Responsibilities

• Monitor and analyze social media performance across all relevant platforms (e.g., Facebook, Instagram, Twitter, TikTok, Pinterest).
• Track key performance indicators (KPIs) such as reach, engagement, conversion rates, click-through rates, and return on ad spend (ROAS).
• Utilize social media analytics tools (e.g., Google Analytics, platform insights, third-party tools) to gather data and generate comprehensive reports.
• Identify trends, patterns, and insights from social media data to inform marketing strategy and campaign optimization.
• Conduct competitor analysis to benchmark performance and identify market opportunities.
• Collaborate with the marketing team to set campaign objectives and define success metrics.
• Provide regular reports and presentations on social media performance to stakeholders, highlighting key findings and recommendations.
• Assist in A/B testing social media content and advertising strategies to improve results.
• Monitor social listening data to understand brand sentiment and customer feedback.
• Stay updated on the latest analytics tools, methodologies, and social media marketing trends.

Requirements

• Proven experience as a Social Media Analyst, Digital Marketing Analyst, or similar role, with a focus on social media.
• Strong understanding of social media metrics, KPIs, and analytics tools.
• Proficiency in using analytics platforms such as Google Analytics, Facebook Insights, Instagram Insights, etc.
• Experience with social media management tools (e.g., Hootsuite, Sprout Social) and their analytics capabilities.
• Excellent analytical and problem-solving skills, with the ability to interpret data and derive actionable insights.
• Strong data visualization and reporting skills.
• Proficient in Microsoft Excel or Google Sheets for data manipulation and analysis.
• Excellent written and verbal communication skills.
• Ability to work independently and manage time effectively in a remote setting.
• Experience in the e-commerce industry is a strong plus.

Benefits

• Fully remote contract position offering flexibility.
• Opportunity to analyze and optimize social media performance for a growing e-commerce brand.
• Competitive contract rate.
• Gain experience with diverse analytics tools and methodologies.
• Contribute directly to data-driven marketing decisions.
• Flexible working hours.