Remote Senior Wellness Content Creator & Strategist

Placements24; Polokwane; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Health insurance

Paid time off

Professional development

Work from home flexibility

Job summary

Placements24 is seeking a Remote Senior Wellness Content Creator & Strategist to lead the development and execution of a global wellness content strategy. You will oversee a team of freelancers, craft engaging blog posts, social content, and video scripts, and drive SEO optimization while maintaining a consistent brand voice.

The role requires a strong storyteller with 6+ years in wellness content or digital marketing, plus experience with WordPress, analytics, and cross-functional

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, Public Health, or related field.
• Minimum of 6 years of experience in content creation, content strategy, or digital marketing within the wellness or health sector.
• Proven ability to develop and execute successful content strategies that drive engagement and growth.
• Exceptional writing, editing, and storytelling skills with a keen eye for detail.
• Experience with SEO best practices and keyword research tools (SEMrush, Ahrefs).
• Proficiency in using content management systems (CMS) like WordPress.
• Experience managing freelance teams or direct reports.
• Strong analytical skills and experience with web analytics platforms.
• Deep understanding of various wellness topics (mental health, nutrition, fitness, mindfulness).
• Excellent organizational and project management skills, with the ability to multitask in a remote setting.

Responsibilities

• Develop and implement a robust content strategy aligned with the company's mission and marketing goals.
• Create high-quality, engaging, and informative content across blog posts, articles, social updates, video scripts, and infographics.
• Oversee the content calendar, ensuring a consistent and timely publishing schedule.
• Manage and mentor a team of freelance content creators, editors, and designers, providing briefs and feedback.
• Conduct keyword research and SEO analysis to optimize content for search engines.
• Monitor content performance using analytics tools and generate regular reports.
• Identify emerging trends in wellness and digital content to inform strategy.
• Collaborate with marketing, product, and research teams to ensure content accuracy and relevance.
• Maintain brand voice and consistency across outputs.
• Explore new content formats and distribution channels to expand reach.

Skills

Content strategy

Team leadership

SEO

WordPress CMS

Analytics

Writing skills

Storytelling

Remote collaboration

Education

Bachelor's degree in Marketing

Tools

SEMrush

Ahrefs

Google Analytics

Job description

About the Role

Our client, a globally recognized digital wellness platform, is seeking an exceptional Remote Senior Wellness Content Creator & Strategist. This role is entirely remote, offering flexibility and the opportunity to work from anywhere within South Africa (or globally, as specified by company policy). You will be responsible for developing and executing a comprehensive content strategy across various digital channels, focusing on holistic well-being, mindfulness, nutrition, and fitness. The ideal candidate is a masterful storyteller, a strategic thinker, and deeply passionate about promoting health and wellness through engaging content. You will lead content initiatives, manage a team of freelance writers and designers, and analyze performance metrics to optimize our strategy. This is a pivotal role for a creative leader in the rapidly growing digital health sector, based anywhere but serving a global audience.

Key Responsibilities

• Develop and implement a robust content strategy aligned with the company's mission and marketing goals.
• Create high-quality, engaging, and informative content, including blog posts, articles, social media updates, video scripts, and infographics.
• Oversee the content calendar, ensuring a consistent and timely publishing schedule across all platforms.
• Manage and mentor a team of freelance content creators, editors, and designers, providing clear briefs and feedback.
• Conduct keyword research and SEO analysis to optimize content for search engines.
• Monitor content performance using analytics tools (e.g., Google Analytics) and generate regular reports.
• Identify emerging trends in wellness and digital content to inform strategy and content creation.
• Collaborate with marketing, product, and research teams to ensure content accuracy and relevance.
• Maintain brand voice and consistency across all content outputs.
• Explore new content formats and distribution channels to expand reach and engagement.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, Public Health, or a related field.
• Minimum of 6 years of experience in content creation, content strategy, or digital marketing within the wellness or health sector.
• Proven ability to develop and execute successful content strategies that drive engagement and growth.
• Exceptional writing, editing, and storytelling skills with a keen eye for detail.
• Experience with SEO best practices and keyword research tools (e.g., SEMrush, Ahrefs).
• Proficiency in using content management systems (CMS) like WordPress.
• Experience managing freelance teams or direct reports.
• Strong analytical skills and experience with web analytics platforms.
• Deep understanding of various wellness topics (mental health, nutrition, fitness, mindfulness).
• Excellent organizational and project management skills, with the ability to multitask in a remote setting.

Benefits

This fully remote position offers a competitive salary and benefits package, including health insurance, paid time off, and opportunities for professional development. Employees benefit from the flexibility of working from home and contributing to a meaningful mission. You will be part of an innovative and supportive team dedicated to making a positive impact on global health and well-being, with the freedom to manage your own workspace and schedule.