Remote Senior Wellness Content Strategist & Creator

Placements24; Polokwane; Híbrido; ZAR 600 000 - 900 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Health insurance

Paid time off

Professional development

Work from home flexibility

Resumo da oferta

Placements24 is seeking a Remote Senior Wellness Content Creator & Strategist to lead the development and execution of a global wellness content strategy. You will oversee a team of freelancers, craft engaging blog posts, social content, and video scripts, and drive SEO optimization while maintaining a consistent brand voice.

The role requires a strong storyteller with 6+ years in wellness content or digital marketing, plus experience with WordPress, analytics, and cross-functional

Qualificações

• Bachelor's degree in Marketing, Communications, Journalism, Public Health, or related field.
• Minimum of 6 years of experience in content creation, content strategy, or digital marketing within the wellness or health sector.
• Proven ability to develop and execute successful content strategies that drive engagement and growth.
• Exceptional writing, editing, and storytelling skills with a keen eye for detail.
• Experience with SEO best practices and keyword research tools (SEMrush, Ahrefs).
• Proficiency in using content management systems (CMS) like WordPress.
• Experience managing freelance teams or direct reports.
• Strong analytical skills and experience with web analytics platforms.
• Deep understanding of various wellness topics (mental health, nutrition, fitness, mindfulness).
• Excellent organizational and project management skills, with the ability to multitask in a remote setting.

Responsabilidades

• Develop and implement a robust content strategy aligned with the company's mission and marketing goals.
• Create high-quality, engaging, and informative content across blog posts, articles, social updates, video scripts, and infographics.
• Oversee the content calendar, ensuring a consistent and timely publishing schedule.
• Manage and mentor a team of freelance content creators, editors, and designers, providing briefs and feedback.
• Conduct keyword research and SEO analysis to optimize content for search engines.
• Monitor content performance using analytics tools and generate regular reports.
• Identify emerging trends in wellness and digital content to inform strategy.
• Collaborate with marketing, product, and research teams to ensure content accuracy and relevance.
• Maintain brand voice and consistency across outputs.
• Explore new content formats and distribution channels to expand reach.

Conhecimentos

Content strategy

Team leadership

SEO

WordPress CMS

Analytics

Writing skills

Storytelling

Remote collaboration

Formação académica

Bachelor's degree in Marketing

Ferramentas

SEMrush

Ahrefs

Google Analytics

Descrição da oferta de emprego

Placements24 is seeking a Remote Senior Wellness Content Creator & Strategist to lead the development and execution of a global wellness content strategy. You will oversee a team of freelancers, craft engaging blog posts, social content, and video scripts, and drive SEO optimization while maintaining a consistent brand voice.

The role requires a strong storyteller with 6+ years in wellness content or digital marketing, plus experience with WordPress, analytics, and cross-functional