Remote Senior Marketing Manager - Omnichannel Retail

Placements24; Cape Town; Hybride; ZAR 1 000 000 - 1 500 000; Plein temps

Avantages offerts par ce poste

Remote working

Employee discounts

Professional growth opportunities

Flexible working culture

Résumé du poste

Placements24 partners with a national retailer to recruit a Senior Marketing Manager who will lead omnichannel strategy from anywhere in South Africa. You will shape brand strategy and drive campaigns across online and offline channels to enhance customer engagement.

The role requires a visionary marketer with proven leadership, data‑driven decision making, and a track record of delivering growth. Collaborate with e‑commerce, merchandising, and operations to ensure cohesive brand messaging.

Qualifications

• Proven experience in marketing leadership with omnichannel focus.
• Track record of integrated campaigns delivering measurable results.
• In-depth knowledge of digital marketing, CRM, content marketing, and brand management.

Responsabilités

• Develop and implement omnichannel marketing strategies aligned with business objectives.
• Oversee integrated campaigns across digital, social, email, and in-store channels.
• Manage the marketing budget for optimal ROI.

Connaissances

Omnichannel marketing

Digital marketing

CRM

Brand management

Marketing analytics

Leadership

Content marketing

Marketing automation

Formation

Bachelor's degree in Marketing, Business Administration, or related field

Master's degree preferred

Outils

Marketing automation platforms

Analytics tools

Description du poste

About the Role

Our client, a renowned national retailer with a strong online and physical presence, is seeking a strategic Senior Marketing Manager to lead their omnichannel marketing efforts. This is a fully remote position, allowing you to make a significant impact from your chosen location within South Africa. You will be responsible for developing and executing integrated marketing campaigns that seamlessly bridge the online and in-store customer experience. This role requires a visionary marketer with extensive experience in brand management, digital marketing, and customer engagement strategies across multiple channels. You will play a key role in enhancing brand loyalty and driving consistent revenue growth. As a remote‑first organisation, our client embraces flexible working and empowers its employees to thrive. This is a prime opportunity to shape the marketing landscape for a major retail brand and drive impactful customer experiences from anywhere.

Key Responsibilities

• Develop and implement comprehensive omnichannel marketing strategies aligned with business objectives.
• Oversee the creation and execution of integrated marketing campaigns across digital, social, email, in-store, and other relevant channels.
• Manage the marketing budget effectively, ensuring optimal ROI for all activities.
• Analyze campaign performance, customer data, and market trends to identify insights and optimise strategies.
• Collaborate closely with e‑commerce, merchandising, sales, and operations teams to ensure cohesive brand messaging and customer journeys.
• Lead and mentor a team of marketing professionals, fostering a data‑driven and creative environment.
• Manage agency relationships and external vendors to support marketing initiatives.
• Ensure brand consistency and messaging across all touchpoints.
• Stay abreast of emerging marketing technologies and trends in the retail sector.

Requirements

• Proven experience as a Marketing Manager or Senior Marketing Manager, with a strong focus on omnichannel retail.
• Demonstrable success in developing and executing integrated marketing campaigns that drive measurable results.
• In‑depth knowledge of digital marketing, CRM, content marketing, and brand management.
• Experience with marketing automation platforms and analytics tools.
• Strong leadership, strategic thinking, and analytical skills.
• Excellent communication, presentation, and interpersonal abilities.
• Ability to work independently and manage projects effectively in a fully remote setting.
• Bachelor's degree in Marketing, Business Administration, or a related field.
• Master's degree preferred.
• Passion for the retail industry and a deep understanding of consumer behaviour.

Benefits

• Competitive salary with performance‑based incentives.
• Fully remote working arrangement, offering significant flexibility.
• Opportunities for professional growth and career advancement.
• Access to innovative marketing tools and resources.
• Employee discounts on a wide range of retail products.
• Contribute to shaping the brand experience of a leading national retailer.
• Work in a supportive and forward‑thinking remote culture.