Remote Integrated Marketing Specialist

Placements24; Soweto; Hybrid; ZAR 480,000 - 720,000; Full time

Benefits offered by this job

Competitive salary

Fully remote

Career development

Team culture

Marketing tech tools

Bonuses

Paid time off

Wellness programs

Home office setup

Job summary

Placements24 is seeking a highly motivated Remote Integrated Marketing Specialist to lead its multi-channel marketing strategy from anywhere in South Africa. You will drive brand awareness, generate leads, and engage customers across digital, content, social, and PR channels.

The role requires 4–6 years in integrated marketing, experience with marketing automation like HubSpot or Marketo, and strong analytics to measure performance.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field.
• 4–6 years of experience in integrated or multi-channel marketing campaigns.
• Proven track record of delivering campaigns that meet business goals.
• Strong understanding of digital marketing channels (SEO, SEM, social, email).
• Experience with marketing automation platforms and CRM systems.
• Analytical and problem-solving skills with a data-driven approach.

Responsibilities

• Develop and execute integrated marketing campaigns across digital, social, content, email, and PR.
• Define target audiences and craft messaging for each segment.
• Manage campaign budgets and track performance with reports.
• Collaborate with content creators, designers, and developers on materials.
• Coordinate with PR agencies and media to secure exposure.
• Utilize marketing automation to nurture leads and engage customers.
• Analyze data to measure effectiveness and optimize campaigns.
• Stay current with industry trends and best practices.
• Ensure consistent brand messaging and voice across touchpoints.
• Manage vendor relationships and campaign elements.

Skills

Integrated marketing

Digital marketing

Campaign management

Marketing automation

CRM systems

Data analysis

Communication

Remote work

Education

Bachelor's degree in Marketing

Tools

HubSpot

Marketo

CRM software

Job description

About the Role

Our client, a dynamic and innovative technology company, is seeking a highly motivated Remote Integrated Marketing Specialist to spearhead their comprehensive marketing efforts. This is a fully remote position, allowing you to work from anywhere within South Africa. You will be responsible for developing and executing integrated marketing campaigns that align with business objectives, driving brand awareness, lead generation, and customer engagement across all channels. The ideal candidate has a broad understanding of various marketing disciplines, including digital, content, social media, and PR, with a strong focus on data-driven execution and measurable results. You will collaborate with internal teams and external partners to ensure cohesive messaging and a unified brand experience. This role demands a proactive, creative, and analytical individual who excels in a remote work environment and is passionate about leveraging a multi-channel approach to achieve marketing success. Your ability to orchestrate complex campaigns will be key.

Key Responsibilities

• Develop and execute integrated marketing campaigns across digital, social media, content, email, and PR channels.
• Define target audiences and craft compelling messaging tailored to each segment.
• Manage campaign budgets, track performance, and provide regular reports with actionable insights.
• Collaborate with content creators, designers, and web developers to produce high-quality marketing materials.
• Coordinate with PR agencies and media outlets to secure positive brand exposure.
• Utilize marketing automation platforms to nurture leads and engage customers.
• Analyze campaign data to measure effectiveness and identify opportunities for optimization.
• Stay current with industry trends, emerging technologies, and best practices in integrated marketing.
• Ensure consistent brand messaging and voice across all marketing touchpoints.
• Manage vendor relationships and oversee the execution of specific campaign elements.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 4-6 years of experience in integrated marketing or multi-channel marketing campaign management.
• Proven track record of successfully developing and executing integrated marketing campaigns that achieve business goals.
• Strong understanding of digital marketing channels (SEO, SEM, social media, email marketing).
• Experience with marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems.
• Excellent analytical and problem-solving skills, with a data-driven approach.
• Strong written and verbal communication skills.
• Ability to manage multiple projects simultaneously and meet deadlines in a remote setting.
• Creative thinking and a passion for innovative marketing strategies.
• Experience in the technology sector is a strong advantage.

Benefits

• Competitive annual salary of R .
• Fully remote work arrangement, offering significant flexibility.
• Opportunities for career advancement and professional development.
• Collaborative and innovative remote team culture.
• Access to leading marketing technology and tools.
• Performance-based bonuses.
• Annual leave and paid time off.
• Health and wellness programs.
• Contribution towards home office setup.