Remote Senior Digital Marketing Manager

Placements24; Randburg; Hybrid; ZAR 900,000 - 1,300,000; Full time

Benefits offered by this job

Fully remote work

Job summary

Placements24 is seeking a Senior Digital Marketing Manager to lead our remote digital strategy across SEO, SEM, social media, content, email marketing, and paid campaigns in South Africa. You will mentor a growing team and collaborate with product, sales, and creative groups to drive growth.

The role emphasizes data-driven decision making, performance analysis, and strategic planning to expand brand presence and revenue while maintaining a strong customer focus.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Digital Media, or a related field.
• Master's degree or relevant certifications are a plus.
• Proven track record in managing multi-channel digital marketing campaigns.

Responsibilities

• Develop and implement comprehensive digital marketing strategies.
• Lead and mentor the digital marketing team.
• Oversee SEO, SEM, social media, content marketing, email marketing, affiliate marketing, and paid media campaigns.
• Manage budget and maximize ROI across channels.
• Analyze performance metrics and report insights to leadership.
• Drive traffic, leads, and customer acquisition through data-driven optimization.
• Collaborate with cross-functional teams to ensure cohesive campaigns.

Skills

SEO

SEM

Social media

Content marketing

Email marketing

Paid advertising

Team leadership

Data analysis

Education

Bachelor's degree in Marketing, Business Administration, Digital Media, or related field

Master's degree or relevant certifications (plus)

Tools

Google Analytics

SEMrush

HubSpot

Salesforce Marketing Cloud

Job description

About the Role

Our client is seeking a highly accomplished and results-driven Senior Digital Marketing Manager to lead their digital marketing efforts. This is a fully remote position, offering the flexibility to work from anywhere within South Africa. You will be responsible for developing, implementing, and managing innovative digital marketing strategies to drive brand awareness, customer acquisition, and revenue growth. This role requires a strategic thinker with a proven track record in managing diverse digital channels, including SEO, SEM, social media, content marketing, email marketing, and paid advertising. You will lead a team of digital marketing professionals, mentor junior staff, and collaborate closely with cross-functional departments to ensure cohesive execution of marketing initiatives. The ideal candidate possesses strong leadership skills, a deep understanding of the digital landscape, and a passion for data-driven decision-making. This is an exceptional opportunity to shape the digital future of a dynamic organization from a remote setting.

Key Responsibilities

• Develop and execute comprehensive digital marketing strategies aligned with company objectives and market trends.
• Lead and manage the digital marketing team, providing guidance, mentorship, and performance feedback.
• Oversee all digital marketing channels, including SEO, SEM, social media marketing, content marketing, email marketing, affiliate marketing, and paid advertising.
• Manage the digital marketing budget effectively, ensuring optimal allocation of resources and maximum ROI.
• Analyze digital marketing performance metrics, generate insightful reports, and present findings to senior leadership.
• Drive website traffic, lead generation, and customer acquisition through data-driven optimization of campaigns.
• Collaborate with creative, product, and sales teams to ensure integrated and effective marketing campaigns.
• Stay abreast of emerging digital marketing technologies, trends, and best practices, identifying opportunities for innovation.
• Develop and implement strategies for customer segmentation, personalization, and customer journey optimization.
• Ensure a consistent brand voice and high-quality user experience across all digital platforms.

Requirements

• Proven experience as a Digital Marketing Manager or similar senior role, with a strong portfolio demonstrating success in managing diverse digital channels.
• Extensive experience with SEO, SEM, social media marketing, content marketing, email marketing, and paid media campaigns.
• In-depth knowledge of digital marketing tools and analytics platforms (e.g., Google Analytics, SEMrush, HubSpot, Salesforce Marketing Cloud).
• Strong leadership, team management, and project management skills.
• Excellent analytical, strategic thinking, and problem-solving abilities.
• Proven ability to develop and execute comprehensive digital marketing strategies that drive measurable results.
• Exceptional communication, presentation, and interpersonal skills, effective in a remote environment.
• Bachelor's degree in Marketing, Business Administration, Digital Media, or a related field.
• Master's degree or relevant certifications are a plus.
• Demonstrated ability to manage significant budgets and achieve key performance indicators (KPIs).
• Experience working in a remote-first or distributed team environment is highly desirable.

Benefits

• Fully remote work arrangement offering significant flexibility and work-life balance.
• Highly competitive salary package with performance-based bonuses and stock options.
• Opportunity to lead and shape the digital marketing strategy of a growing organization.
• Comprehensive health, dental, and vision insurance.
• Generous paid time off, including vacation, sick leave, and company holidays.
• Professional development budget for training, conferences, and certifications.
• A collaborative and innovative remote work culture.
• Access to cutting-edge digital marketing tools and technologies.
• Regular virtual team-building activities and social events.
• Opportunity for significant career advancement and leadership growth.