Remote Senior Digital Marketing Leader

Placements24; Gauteng; Remoto; ZAR 650.000 - 900.000; Tempo pieno

Descrizione del lavoro

Placements24 is seeking an accomplished Digital Marketing Manager to lead online marketing initiatives from a fully remote position within South Africa, supporting activities around Mossel Bay, Western Cape. You will develop and manage holistic digital strategies across SEO, SEM, social media, email marketing, content, and affiliates to drive qualified leads and revenue growth.

The ideal candidate will have a strategic leadership mindset, strong analytics, and experience guiding a remote team to

Competenze

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.

Mansioni

• Develop and execute overarching digital marketing strategies to achieve business objectives.
• Manage and optimize paid digital advertising campaigns (Google Ads, social media ads) to maximize ROI.
• Oversee SEO efforts to improve organic rankings and drive traffic.
• Develop and implement engaging email marketing and marketing automation campaigns.
• Manage social media presence and strategy across relevant platforms.
• Oversee content marketing initiatives, ensuring high-quality, relevant content creation.
• Analyze website traffic and campaign performance using analytics tools.
• Generate regular reports with insights and recommendations for optimization.
• Stay abreast of emerging digital marketing trends, technologies, and best practices.
• Collaborate with internal teams (sales, product, design) to ensure alignment and effectiveness of marketing efforts.

Formazione

Bachelor's degree

Descrizione del lavoro

Our client is seeking an accomplished and results-oriented Digital Marketing Manager to lead their online marketing initiatives. This is a fully remote position, offering flexibility and autonomy to work from anywhere within South Africa, though it serves to support marketing efforts in and around the scenic coastal town of Mossel Bay, Western Cape . The Digital Marketing Manager will be responsible for developing, implementing, and managing comprehensive digital marketing strategies across all online channels, including SEO, SEM, social media, email marketing, content marketing, and affiliate marketing. The goal is to enhance brand visibility, drive qualified leads, and increase customer acquisition and retention. We are looking for a strategic leader with a proven track record of success in managing diverse digital campaigns, analyzing performance data, and optimizing strategies for maximum impact. The ideal candidate will possess strong analytical skills, a creative mindset, and the ability to inspire and lead a remote team. This role requires a deep understanding of the digital marketing landscape and a passion for leveraging technology to achieve business objectives. You will play a critical role in shaping our client's online presence and driving revenue growth.

• Develop and execute overarching digital marketing strategies to achieve business objectives.
• Manage and optimize all paid digital advertising campaigns (e.g., Google Ads, social media ads) to maximize ROI.
• Oversee search engine optimization (SEO) efforts to improve organic search rankings and drive traffic.
• Develop and implement engaging email marketing and marketing automation campaigns.
• Manage social media presence and strategy across all relevant platforms.
• Oversee content marketing initiatives, ensuring high-quality, relevant content creation.
• Analyze website traffic, campaign performance, and other key metrics using analytics tools.
• Generate regular reports with insights and recommendations for optimization and future strategies.
• Stay abreast of emerging digital marketing trends, technologies, and best practices.
• Collaborate with internal teams (sales, product, design) to ensure alignment and effectiveness of marketing efforts.

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.