Remote Digital Marketing Course Lead (Part‐Time)

Placements24; Stellenbosch; Remote; ZAR 360,000 - 540,000; Part time

Benefits offered by this job

Fully remote

Health benefits

Professional development

Generous PTO

Job summary

Placements24 is seeking a strategic Digital Marketing Course Lead to develop and manage remote, data-driven campaigns that boost brand awareness and customer acquisition. You will leverage SEO, SEM, content, and email marketing to drive measurable results while analyzing performance data for optimization.

This role offers a flexible part-time, remote arrangement across South Africa. The ideal candidate has 4+ years in digital marketing strategy, proficiency with analytics tools, and strong

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Minimum of 4 years of experience in digital marketing strategy and campaign execution.
• Proficiency with Google Analytics and marketing automation platforms.

Responsibilities

• Develop and execute data-driven digital marketing strategies aligned with business objectives.
• Manage and optimize campaigns across SEO, SEM, social media, email, and content marketing.
• Conduct market research, competitor analysis, and audience segmentation to identify growth opportunities.
• Analyze campaign performance using analytics tools and provide actionable insights and reports.
• Oversee content creation and distribution to ensure brand consistency and engagement.
• Collaborate with internal teams to ensure integrated marketing efforts.
• Stay current with digital marketing trends, tools, and best practices.
• Manage digital marketing budgets and ensure effective allocation of resources.

Skills

Digital marketing strategy

Campaign optimization

Data analysis

SEO

SEM

Email marketing

Education

Bachelor's degree in Marketing, Business, Communications, or a related field

Tools

Google Analytics

Marketing automation platforms

Job description

Digital Marketing Course Lead Part Time

Our client is seeking a strategic and innovative Digital Marketing Strategist to join their team. This position is entirely remote, allowing for a flexible work environment. The successful candidate will be responsible for developing, implementing, and managing comprehensive digital marketing campaigns designed to increase brand awareness, drive customer acquisition, and achieve measurable business goals. You will leverage a deep understanding of digital channels, including SEO, SEM, social media, content marketing, and email marketing, to create impactful strategies. Analyzing performance data and identifying opportunities for optimization will be key responsibilities. This is an excellent opportunity for a results-oriented digital marketer to make a significant impact from anywhere in South Africa.

Key Responsibilities

• Develop and execute data-driven digital marketing strategies aligned with business objectives.
• Manage and optimize campaigns across various digital channels: SEO, SEM, social media, email, and content marketing.
• Conduct market research, competitor analysis, and audience segmentation to identify growth opportunities.
• Analyze campaign performance using analytics tools and provide actionable insights and reports.
• Oversee content creation and distribution to ensure brand consistency and engagement.
• Collaborate with internal teams to ensure integrated marketing efforts.
• Stay current with digital marketing trends, tools, and best practices.
• Manage digital marketing budgets and ensure effective allocation of resources.
• Identify and test new channels and strategies to drive continuous improvement.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Minimum of 4 years of experience in digital marketing strategy and campaign execution.
• Proven track record of developing and implementing successful digital marketing campaigns with measurable results.
• In-depth knowledge of SEO, SEM, social media marketing, content marketing, and email marketing principles.
• Proficiency with digital marketing analytics tools (e.g., Google Analytics) and marketing automation platforms.
• Strong analytical, problem-solving, and strategic thinking skills.
• Excellent communication and collaboration skills.
• Ability to work independently and manage projects effectively in a remote setting.
• Experience with A/B testing and campaign optimization techniques.

Benefits

• Competitive annual salary of R .
• Fully remote work arrangement, offering significant flexibility.
• Opportunity to lead impactful digital marketing strategies.
• Professional development and continuous learning support.
• Comprehensive health and wellness benefits package.
• Collaborative and supportive virtual team environment.
• Generous paid time off.