Remote Real Estate Digital Marketing Specialist

Placements24; Paarl; Hybrid; ZAR 360,000 - 600,000; Full time

Benefits offered by this job

Remote work

Flexible hours

Professional development allowance

National scope opportunities

Job summary

Placements24 is seeking a creative Remote Real Estate Digital Marketing Specialist to lead online marketing for properties across South Africa. You will develop strategies to boost brand visibility, generate leads, and drive sales and rentals while working remotely.

The role requires managing SEO/SEM, social campaigns, content creation, and email marketing, with flexible hours and a strong emphasis on results in the real estate market.

Qualifications

• Proven experience in digital marketing for real estate.
• Excellent copywriting and editing skills.
• Strong ability to work independently in a remote environment.
• Proficiency with Google Analytics, social media tools, and email marketing software.

Responsibilities

• Develop and execute digital marketing strategies across channels (social, email, SEO, SEM, paid ads).
• Create engaging content for property listings, blogs, social posts, and campaigns.
• Manage and optimize social profiles and ads to boost brand awareness and leads.
• Analyze website traffic and campaign data to provide insights and recommendations.
• Stay updated on digital marketing trends in real estate to maintain a competitive edge.

Skills

Digital Marketing

SEO/SEM

Social media

Content Creation

Copywriting

Tools

Google Analytics

Email marketing

Social media platforms

Job description

Our client is seeking a creative and results-driven Remote Real Estate Digital Marketing Specialist to spearhead online marketing efforts for their properties across South Africa. This fully remote role requires developing and implementing innovative digital strategies to enhance brand visibility, generate leads, and drive property sales and rentals. You will be responsible for managing social media campaigns, SEO/SEM, content creation, and email marketing to effectively reach target audiences. This is an excellent opportunity for a digital marketing expert to work flexibly while making a significant impact on the real estate market from anywhere in the world.

Key Responsibilities

• Develop and execute comprehensive digital marketing strategies across various channels, including social media, email, SEO, SEM, and paid advertising.
• Create engaging and compelling content for property listings, website blogs, social media posts, and marketing campaigns.
• Manage and optimize social media profiles and advertising campaigns to increase brand awareness and lead generation for our properties.
• Analyze website traffic and campaign performance data, providing insights and recommendations for improvement.
• Stay abreast of the latest digital marketing trends and technologies, particularly within the real estate industry, to ensure a competitive edge.

Requirements

• Proven experience as a Digital Marketing Specialist with a focus on the real estate sector.
• Demonstrated success in managing SEO/SEM campaigns, social media marketing, and content creation.
• Proficiency with digital marketing tools such as Google Analytics, social media management platforms, and email marketing software.
• Excellent copywriting, editing, and communication skills, with a keen eye for detail.
• Ability to work independently and manage multiple projects effectively in a remote work environment.

Benefits

• Competitive salary commensurate with experience and fully remote work flexibility.
• Opportunity to shape the digital presence of a growing real estate company nationally.
• Professional development allowance for online courses and certifications.
• Flexible working hours, allowing for a great work-life balance.
• Collaborative virtual team environment with regular online team meetings.