Remote Real Estate Marketing Specialist

Placements24; Cape Town; Hybrid; ZAR 350,000 - 550,000; Full time

Benefits offered by this job

Fully remote work

Job summary

Placements24 is seeking a creative and data-driven Remote Real Estate Marketing Specialist to join its fully remote marketing team. You will develop campaigns, optimize digital channels, create property content, and analyze results to drive lead generation and property sales in the Upington area.

Ideal candidates have a Bachelor's degree in Marketing or related field, at least 3 years in real estate marketing, and proven success with SEO, SEM, social media and analytics.

Qualifications

• Bachelor’s degree in Marketing, Communications, or related field.
• Minimum of 3 years of marketing experience, with focus on real estate or related industry.
• Proven experience developing and executing successful digital marketing campaigns.
• Strong knowledge of SEO, SEM, social media, and content marketing.
• Excellent written and verbal communication, suitable for a remote role.
• Proficiency in marketing analytics tools and data interpretation.

Responsibilities

• Develop and implement comprehensive marketing plans for real estate listings and the company brand.
• Manage and optimize digital marketing campaigns (SEO, SEM, social ads, and email marketing).
• Create compelling marketing content, such as property descriptions, brochures, videos, and social media posts.
• Analyze marketing campaign performance and provide regular reports with actionable insights.
• Collaborate virtually with sales teams and property management to align marketing.
• Stay abreast of the latest real estate marketing trends and digital technologies.

Skills

Creative

Data-driven marketing

Remote communication

Digital marketing

SEO

SEM

Social media advertising

Email marketing

Analytics

Education

Bachelor’s degree in Marketing, Communications, or related field

Job description

About the Role

Our client is looking for a creative and data-driven Remote Real Estate Marketing Specialist to join their fully remote marketing team. This role is responsible for developing and executing innovative marketing strategies to promote properties and enhance brand visibility across digital and traditional channels. You will manage online campaigns, social media presence, content creation, and analytics to drive lead generation and sales for properties primarily in the Upington area. The ideal candidate is a self-starter, adept at working independently in a remote setting, and possesses a strong understanding of real estate marketing trends and digital tools, contributing to engaging property showcases and effective market penetration.

Key Responsibilities

• Develop and implement comprehensive marketing plans for real estate listings and the company brand.
• Manage and optimize digital marketing campaigns, including SEO, SEM, social media advertising, and email marketing.
• Create compelling marketing content, such as property descriptions, brochures, videos, and social media posts.
• Analyze marketing campaign performance and provide regular reports with actionable insights.
• Collaborate virtually with sales teams and property management to ensure marketing alignment.
• Stay abreast of the latest real estate marketing trends and digital technologies.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field.
• Minimum of 3 years of experience in marketing, with a focus on real estate or a related industry.
• Proven experience in developing and executing successful digital marketing campaigns.
• Strong understanding of SEO, SEM, social media platforms, and content marketing.
• Excellent written and verbal communication skills, suitable for a remote role.
• Proficiency in marketing analytics tools and ability to interpret data.

Benefits

• Competitive salary and performance-based incentives.
• Fully remote work flexibility, allowing for work-life balance.
• Comprehensive health, dental, and vision insurance.
• Paid time off and opportunities for remote team building.
• A creative and collaborative environment focused on innovation in real estate marketing.