Remote Public Relations Strategist

Placements24; Stellenbosch; Hybrid; ZAR 1,496,000 - 1,994,000; Full time

Benefits offered by this job

Competitive salary

Health insurance

Professional development opportunities

Flexible remote work

Remote-first culture

Global client exposure

Access to digital tools

Work from Stellenbosch option

Job summary

Placements24 is seeking a seasoned Public Relations Strategist for a fully remote role with a global client base.

The ideal candidate will design innovative PR campaigns, drive brand awareness, and manage online reputations from a remote-first setup.

Qualifications

• Bachelor's degree in Public Relations, Communications, Marketing, Journalism, or a related field.
• 7+ years of experience in public relations with a strong digital focus.
• Proven success in designing and implementing PR campaigns with measurable results, especially digitally.
• Exceptional writing, editing, and storytelling skills for diverse audiences and platforms.
• Demonstrated ability to build and manage relationships with media contacts and influencers.
• Strong understanding of SEO, social media marketing, and their PR integration.
• Experience with media monitoring and PR analytics tools (e.g., Meltwater, Cision, Google Analytics).
• Excellent client management and communication skills for remote teamwork.

Responsibilities

• Develop and execute comprehensive, data-driven public relations strategies for a portfolio of diverse clients.
• Identify key media targets, build relationships with journalists and influencers, and secure impactful media placements.
• Craft compelling press releases, pitches, thought leadership articles, and other PR content.
• Manage online reputation, social listening, and digital crisis communication strategies.
• Advise clients on PR best practices, messaging, and strategic communication planning.
• Collaborate with internal marketing, content, and social media teams to ensure integrated campaign execution.
• Monitor and analyze PR campaign performance, providing insightful reports and recommendations for optimization.
• Stay abreast of emerging media trends, digital tools, and PR technologies.
• Manage client relationships, acting as a trusted advisor and primary point of contact for PR matters.
• Proactively identify new opportunities for client visibility and brand building.
• Contribute to the development of agency best practices and thought leadership in PR.

Skills

Writing & Editing

Storytelling

Strategic thinking

Client management

Organization

Education

Bachelor's in Public Relations

Tools

Meltwater

Cision

Google Analytics

Job description

About the Role

Our client, a forward-thinking digital media agency with a global reach, is seeking a highly strategic and creative Public Relations Strategist to join their fully remote team. This role is centered around designing and implementing innovative PR campaigns for a diverse portfolio of clients, driving brand awareness, and managing online reputation. The ideal candidate will possess a deep understanding of current media trends, digital PR tactics, and effective storytelling across various platforms. You will work closely with clients to understand their objectives and develop tailored PR strategies that deliver measurable results. As a remote-first organization, all communication and collaboration will happen digitally, requiring excellent online communication skills and self-discipline. This is an exceptional opportunity for a seasoned PR professional who thrives in a flexible, virtual environment and is passionate about leveraging digital channels to achieve public relations success. The focus will be on cutting-edge strategies and creative execution from anywhere in the world. The role is perfectly suited for individuals who excel in autonomous work environments and are adept at managing projects and client relationships remotely. The strategic contribution will be vital in shaping client narratives and enhancing their market presence through sophisticated PR initiatives. The environment fosters innovation and allows professionals to shape their own schedules while delivering impactful results for clients.

Key Responsibilities

• Develop and execute comprehensive, data-driven public relations strategies for a portfolio of diverse clients.


• Identify key media targets, build relationships with journalists and influencers, and secure impactful media placements.


• Craft compelling press releases, pitches, thought leadership articles, and other PR content.


• Manage online reputation, social listening, and digital crisis communication strategies.


• Advise clients on PR best practices, messaging, and strategic communication planning.


• Collaborate with internal marketing, content, and social media teams to ensure integrated campaign execution.


• Monitor and analyze PR campaign performance, providing insightful reports and recommendations for optimization.


• Stay abreast of emerging media trends, digital tools, and PR technologies.


• Manage client relationships, acting as a trusted advisor and primary point of contact for PR matters.


• Proactively identify new opportunities for client visibility and brand building.


• Contribute to the development of agency best practices and thought leadership in PR.

Requirements

• Bachelor's degree in Public Relations, Communications, Marketing, Journalism, or a related field.


• A minimum of 7 years of experience in public relations, with a strong emphasis on digital PR and strategy development.


• Proven success in designing and implementing PR campaigns that have achieved measurable results, particularly in a digital context.


• Exceptional writing, editing, and storytelling skills, with the ability to adapt tone and style for different audiences and platforms.


• Demonstrated experience in building and managing relationships with media contacts and influencers.


• Strong understanding of SEO, social media marketing, content marketing, and their integration with PR.


• Experience with media monitoring and PR analytics tools (e.g., Meltwater, Cision, Google Analytics).


• Excellent client management and communication skills, with the ability to work effectively in a remote team environment.


• Strong strategic thinking, analytical, and problem-solving capabilities.


• Self-motivated, highly organized, and able to manage multiple projects and deadlines independently.


• A portfolio showcasing successful PR strategies and outcomes is required.

Benefits

• This role offers a highly competitive salary and potential for performance-based bonuses.


• Employees receive comprehensive health, dental, and vision insurance coverage.


• Opportunities for continuous professional development through online courses, workshops, and virtual conferences are provided.


• A retirement savings plan is in place to support long-term financial goals.


• Generous paid time off, including vacation leave, sick days, and public holidays, ensures work-life balance.


• As a fully remote position, it offers unparalleled flexibility in terms of work location and hours.


• Our client fosters a collaborative, innovative, and inclusive virtual work culture.


• Access to cutting-edge digital tools and resources is provided.


• This is an ideal role for an experienced PR professional seeking a dynamic, remote-first career opportunity in the heart of **Stellenbosch, Western Cape**'s vibrant digital ecosystem, allowing them to shape impactful PR strategies from anywhere.