Remote Public Relations Director

Placements24; Cape Town; Hybrid; ZAR 1,200,000 - 2,100,000; Full time

Benefits offered by this job

Competitive salary

Health and wellness benefits

Professional development budget

Job summary

Placements24 is seeking a Public Relations Director for a remote-first, globally focused leadership role. Based in Cape Town, you will spearhead international PR strategies, mentor a distributed team, and manage media relationships to elevate client brands across platforms.

You will drive crisis communications, digital PR initiatives, and strategic business development while ensuring cohesive messaging for a diverse client base.

Qualifications

• Master's degree in Communications, Public Relations, Journalism, or a related field.
• 10+ years of extensive public relations experience, with at least 5 years in a leadership or director role.
• Proven track record of high-impact campaigns on an international scale.
• Strong strategic thinking, leadership, and team management capabilities.
• Excellent written and verbal communication skills in English.
• Extensive network of international media contacts and global media dynamics.
• Crisis management and reputation safeguarding experience.
• Proficiency in advanced PR software, analytics tools, and virtual collaboration platforms.
• Strong understanding of digital PR, social media, and influencer marketing strategies.

Responsibilities

• Develop and oversee global PR strategies tailored to diverse client objectives.
• Lead and mentor a distributed team of PR professionals.
• Manage relationships with international media, journalists, and influencers.
• Lead proactive media outreach, storytelling, and crisis communications planning.
• Conduct media analysis, reporting on coverage, sentiment, and ROI.
• Collaborate with cross-functional teams for cohesive brand messaging and integrated marketing.
• Stay ahead of global PR trends, digital media advancements, and new technologies.
• Drive new business development through strategic pitches and proposals.
• Ensure brand integrity across channels, especially in a remote work context.
• Advise senior leadership on strategic communications matters and media engagement.

Skills

Strategic thinking

Leadership

Team management

Written communication

Verbal communication

English proficiency

Crisis management

Remote collaboration

Education

Master's degree in Communications/Public Relations/Journalism

Tools

PR software

Analytics tools

Virtual collaboration platforms

Job description

About the Role

Our client, a leading international communications consultancy, is looking for an exceptional Public Relations Director to lead their remote-first PR initiatives. This pivotal role, based out of our **Cape Town** operations but fully remote, requires a strategic visionary with a deep understanding of global media landscapes and a passion for crafting compelling narratives. You will be responsible for overseeing the development and execution of sophisticated PR strategies for a diverse international client base, driving brand awareness, managing reputations, and ensuring impactful media coverage. This is a unique opportunity to shape the future of public relations within a globally connected, digitally enabled organization. We empower our remote team members with the tools and support needed to excel, fostering collaboration and innovation regardless of physical location. Join us in redefining PR excellence from the comfort of your home office.

Key Responsibilities

• Develop and oversee the implementation of global PR strategies tailored to meet diverse client objectives.
• Lead and mentor a distributed team of PR professionals, fostering a high-performance culture.
• Manage key relationships with international media, journalists, and influencers across various platforms.
• Spearhead proactive media outreach, compelling storytelling, and effective crisis communications planning.
• Conduct in-depth media analysis, reporting on coverage, sentiment, and ROI for client campaigns.
• Collaborate with cross-functional teams to ensure cohesive brand messaging and integrated marketing efforts.
• Stay ahead of global PR trends, digital media advancements, and emerging communication technologies.
• Drive new business development through strategic pitches and proposal development.
• Ensure brand integrity and consistency across all communication channels, particularly within the remote work context.
• Advise senior leadership on strategic communication matters and media engagement.

Requirements

• Master's degree in Communications, Public Relations, Journalism, or a related field.
• 10+ years of extensive experience in public relations, with at least 5 years in a leadership or director role.
• Proven track record of success in developing and executing high-impact PR campaigns on an international scale.
• Exceptional strategic thinking, leadership, and team management capabilities.
• Superior written and verbal communication skills, with a strong command of English.
• Extensive network of international media contacts and a deep understanding of global media dynamics.
• Demonstrated experience in crisis management and reputation safeguarding.
• Proficiency in using advanced PR software, analytics tools, and virtual collaboration platforms.
• Strong understanding of digital PR, social media, and influencer marketing strategies.
• Self-motivated, highly organized, and able to thrive in a fully remote work environment.
• Demonstrated ability to work autonomously and manage complex projects effectively.

Benefits

As a fully remote role, this position offers unparalleled flexibility and autonomy. Our client provides a highly competitive salary, comprehensive health and wellness benefits, and a generous professional development budget for online courses, conferences, and certifications. We offer a supportive and collaborative virtual work environment, with regular team syncs and opportunities for virtual social engagement. Employees receive the necessary technological equipment and support to ensure a productive remote setup. This is an opportunity to join a globally recognized leader in communications and make a significant impact from anywhere in the world, leveraging the talent pool of regions like **Cape Town**.