Public Relations Strategist

Placements24; Mossel Bay; Hybrid; ZAR 900,000 - 1,500,000; Full time

Benefits offered by this job

Competitive salary package

Performance-based bonuses

Health insurance (medical, dental, eye

Remote-friendly culture

Continuous learning & professional dev

Home office allowance

Career progression opportunities

Job summary

Placements24 is seeking a strategic and innovative Public Relations Strategist to join a fully remote team in South Africa. You will conceptualize, develop, and implement cutting-edge PR strategies for a diverse client base, leveraging media relations, content creation, and digital communication to build strong brand reputations.

The ideal candidate has a Master’s or Bachelor’s degree in PR/Communications or related field, with at least 6 years of experience in multi-channel PR campaigns,

Qualifications

• Master's or Bachelor's degree in Public Relations, Communications, Journalism, Marketing, or a related field.
• Minimum 6 years of experience in public relations strategy and execution.
• Proven success in multi-channel PR campaigns for diverse clients.
• Strong media and influencer relationship-building experience.
• Outstanding written and verbal communication and presentation skills.
• Experience in crisis communications and reputation management.

Responsibilities

• Design and execute comprehensive public relations strategies aligned with client business goals.
• Identify target audiences and develop tailored communication plans for maximum reach and impact.
• Oversee media outreach, pitching, relationship building, and crisis management.
• Develop high-quality PR content, including press releases, speeches, social media posts, and website copy.
• Analyze media coverage and campaign performance to provide strategic insights.
• Stay ahead of industry trends and best practices in PR and communications.
• Collaborate with cross-functional teams to ensure integrated campaign execution.
• Manage client expectations and provide strategic PR counsel.
• Develop and manage budgets for PR campaigns.
• Identify and nurture relationships with key media, influencers, and stakeholders.

Skills

Strategic thinking

Analytical skills

Problem-solving

Written communication

Verbal communication

Presentation skills

Media relations

Crisis management

Digital marketing

Education

Master's or Bachelor's in Public Relations/Communications/Journalism/Marketing

Tools

PR software

Media monitoring tools

Analytics platforms

Job description

About the Role

Our client, a distinguished public relations consultancy, is looking for a strategic and innovative Public Relations Strategist to join their fully remote team. This pivotal role involves conceptualizing, developing, and implementing cutting-edge PR strategies for a diverse range of clients. You will leverage your expertise in media relations, content creation, and digital communication to build strong brand reputations and achieve significant market impact. As a remote-first professional, you will thrive in an environment that values autonomy, creativity, and measurable results. The ideal candidate possesses a deep understanding of the PR landscape, exceptional analytical skills, and the ability to translate client objectives into impactful communication plans. This role offers the opportunity to shape influential campaigns from anywhere in South Africa.

Key Responsibilities

• Design and execute comprehensive public relations strategies aligned with client business goals.
• Identify target audiences and develop tailored communication plans for maximum reach and impact.
• Oversee media outreach efforts, including pitching, relationship building, and crisis management.
• Develop high-quality PR content, including press releases, speeches, social media posts, and website copy.
• Analyze media coverage and campaign performance, providing strategic insights and recommendations.
• Stay ahead of industry trends, emerging platforms, and best practices in PR and communications.
• Collaborate with cross-functional teams (marketing, sales, product) to ensure integrated campaign execution.
• Manage client expectations and provide strategic counsel on PR matters.
• Develop and manage budgets for PR campaigns.
• Identify and nurture relationships with key media, influencers, and stakeholders.

Requirements

• A Master's degree or Bachelor's degree in Public Relations, Communications, Journalism, Marketing, or a related field.
• A minimum of 6 years of experience in public relations strategy and execution, with a focus on campaign development and management.
• Demonstrated success in developing and implementing multi-channel PR campaigns for diverse clients.
• Proven ability to build and maintain strong media and influencer relationships.
• Exceptional strategic thinking, analytical, and problem-solving skills.
• Outstanding written and verbal communication skills, with strong presentation abilities.
• Proficiency in PR software, media monitoring tools, and analytics platforms.
• Experience in crisis communications and reputation management.
• Ability to work independently and effectively manage multiple client projects in a remote setting.
• A strong understanding of digital marketing and social media trends.

Benefits

• Our client offers a highly competitive salary package, reflecting the strategic nature of this role, along with performance-based bonuses and other incentives.
• As a fully remote position, you benefit from exceptional flexibility, allowing for optimal work-life integration.
• We provide comprehensive health insurance, including medical, dental, and vision coverage, to support your well-being.
• Opportunities for continuous learning and professional development are paramount, with access to specialized training, conferences, and industry certifications.
• You will join a collaborative and innovative team that champions remote work best practices.
• Generous paid time off and an annual allowance for home office setup are provided.
• Career progression opportunities are significant, with the potential to lead major client accounts and contribute to the firm's strategic direction.