Remote Performance Marketing Data Analyst

Placements24

Richards Bay

Hybrid

ZAR 340,000 - 520,000

Full time

6 days ago

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Benefits offered by this job

Competitive salary and bonus structure

Fully remote work environment

Health, dental, and vision insurance

Professional development opportunities

Data-driven culture

Job summary

Placements24 is seeking a data-driven Performance Marketing Analyst to join a fully remote team. You will measure, analyze, and optimize paid campaigns across PPC, social, and display channels to maximize ROI.

Build dashboards, identify optimization opportunities, and run A/B tests while translating insights into strategic recommendations. The role requires a quantitative background, 3+ years of experience, and strong proficiency with GA, Google Ads, Facebook Ads Manager, Excel, Tableau or Power

Qualifications

Bachelor's degree in Marketing, Statistics, Economics, Mathematics or related quantitative field.
Minimum 3 years of experience in performance marketing analysis or similar data role.
Strong proficiency in Google Analytics, Google Ads, Facebook Ads Manager, and other ad platforms.
Advanced Excel skills and experience with Tableau or Power BI.
Excellent analytical and problem-solving skills with keen attention to detail.
Proven ability to work independently in a fully remote setting.

Responsibilities

Monitor, analyze, and report on paid digital marketing campaigns (PPC, social, display).
Develop dashboards and reports to visualize KPIs and trends.
Identify opportunities to improve conversion rates, CPA, and ROAS.
Conduct A/B testing on ads, landing pages, and targeting strategies.
Collaborate with marketing managers to translate data insights into recommendations.
Stay current with industry best practices and trends in performance marketing analytics.