Remote Paid Media Manager for Multi-Location Roofing

Blacksmith Agency LLC; South Africa; Remote; ZAR 1,493,000 - 2,488,000; Full time

Job summary

Blacksmith Agency LLC is seeking a Paid Media Manager for roofing clients. You will own paid media across major platforms, guiding strategy, budgets, and performance narratives. This role emphasizes strategic thinking, client communication, and campaign optimization for multi-location roofing businesses.

Remote position available for Canada, SA or USA, with a focus on ROAS improvement, CPA control, and scalable growth through retention and upsell. Strong English with US clients required.

Qualifications

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized campaigns yourself.
• TrackROAS/CPA or pipeline numbers with ability to explain.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.
• Paid media for roofing or similar multi-location businesses is a strong plus.

Responsibilities

• Manage paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for client accounts.
• Handle budget allocation, bidding, targeting and creative testing; know when to kill a campaign.
• Set up and trust conversion tracking with GA4, Tag Manager and platform pixels.
• Develop 90-day and quarterly roadmaps for each client with storytelling of performance.
• Grow accounts through retention, upsell and long-term relationships.

Skills

Google Ads

Meta Ads

Campaign optimization

English communication

Tools

GA4

Tag Manager

Pixels

Job description

Blacksmith Agency LLC is seeking a Paid Media Manager for roofing clients. You will own paid media across major platforms, guiding strategy, budgets, and performance narratives. This role emphasizes strategic thinking, client communication, and campaign optimization for multi-location roofing businesses.

Remote position available for Canada, SA or USA, with a focus on ROAS improvement, CPA control, and scalable growth through retention and upsell. Strong English with US clients required.