Remote Paid Media Lead - Meta & Google, 30h/wk

Remote Growth Partners; South Africa; Remote; ZAR 571,000 - 1,371,000; Part time

Job summary

Remote Growth Partners is hiring a Paid Media Specialist to bring paid acquisition in-house, primarily managing Meta Ads with Google as a secondary channel. This is a 30-hour-per-week remote engagement with a US Central overlap.

You will own day-to-day campaigns, rebuild the ad account, lead creative testing, and provide actionable feedback on landing pages and reporting. The role requires 4+ years of hands-on paid media experience and strong communication.

Qualifications

• 4+ years managing paid media with direct, hands-on ownership of Meta Ads Manager
• Proven experience running lead generation campaigns (not just traffic/awareness)
• Ability to diagnose and reverse rising cost per lead via audience, structure, and creative changes
• Experience briefing, directing, and evaluating creative for paid social (video/UGC)
• Track record of shipping new creative on a testing cadence rather than evergreen assets

Responsibilities

• Own day-to-day Meta campaign management (structure, audience testing, budget pacing, bidding, optimization)
• Rebuild and clean up the existing ad account; set naming/structure standards
• Run a continuous creative testing cadence to avoid stale assets
• Brief, direct, evaluate creative across static/video/UGC with the internal team
• Develop creative concepts around founder story and proprietary training tech
• Write and iterate ad copy/ Hooks for distinct audiences (parents, adult players)
• Build/test lead magnet offers (free 1-on-1 session, free trial class)
• Manage Google Ads as a secondary channel (Search, Performance Max, YouTube)
• Adjust budget allocation between Meta and Google by CPL, not historic split
• Review landing pages; provide specific conversion feedback
• Scale campaign structure for growing locations and new markets
• Monitor performance daily; implement real-time changes
• Report on CPL, lead quality, CAC by location/product line
• Partner with email/lifecycle manager for clean lead handoffs
• Document tests and learnings to compound account knowledge
• Provide overlap during transition off external agency with no ad gaps

Skills

Paid media management

Lead generation campaigns

Creative testing cadence

Creative briefing

Campaign hygiene

Two-channel management

Landing page feedback

Conversion tracking

AI creative tools

English proficiency

US Central overlap

Communication skills

Tools

Meta Ads Manager

Google Ads

GA4

Conversions API

Meta Pixel

UTM tagging

Job description

Remote Growth Partners is hiring a Paid Media Specialist to bring paid acquisition in-house, primarily managing Meta Ads with Google as a secondary channel. This is a 30-hour-per-week remote engagement with a US Central overlap.

You will own day-to-day campaigns, rebuild the ad account, lead creative testing, and provide actionable feedback on landing pages and reporting. The role requires 4+ years of hands-on paid media experience and strong communication.