Remote Paid Media Specialist (Google & Meta)

Somewhere; Johannesburg; Remote; ZAR 689,000 - 1,083,000; Full time

Job summary

N/A is seeking a Jr Paid Media Specialist to join a remote-friendly marketing team. You will own the day-to-day execution of Google Ads and Meta campaigns, focusing on budget pacing and ongoing optimization across multiple brands.

The role offers room to grow as the in-house program matures, with collaboration from a U.S.-based strategy team and opportunities to expand responsibility over time.

Qualifications

• 1–3+ years managing live Google Ads and Meta Ads campaigns with real budgets.
• Budget pacing and day-to-day optimization (bids, keywords, audiences, creatives).
• Working knowledge of GA4, UTM tagging, and conversion tracking.
• Strong spreadsheet skills (Google Sheets or Excel) for pacing and reporting.
• Professional written and spoken English.
• Availability for 40 hours per week, including 8:00 AM–4:00 PM Eastern Time, Monday to Friday.

Responsibilities

• Monitor spend across Google Ads and Meta accounts against approved budgets.
• Adjust bids and budgets to keep brands on pace around enrollment deadlines and seasonal peaks.
• Review search terms, add negative keywords, and refine keyword and audience targeting; test ad copy and extensions.
• Adjust bidding strategies, placements, and schedules based on performance data.
• Run A/B tests on ads and landing pages in partnership with the strategy team.
• Build and launch new campaigns, ad groups, and ad sets from briefs; follow naming conventions and QA launches.
• Pull weekly performance reports on spend, leads, cost per lead, and conversions by brand and channel.
• Check GA4 data alignment with platform reporting and raise discrepancies.
• Document account processes to enable scaling.

Skills

Google Ads management

Meta Ads management

Budget pacing

GA4 knowledge

UTM tagging

Spreadsheet skills

English communication

Tools

GA4

UTM tagging

Looker Studio

Power BI

LinkedIn Ads exposure

Job description

N/A is seeking a Jr Paid Media Specialist to join a remote-friendly marketing team. You will own the day-to-day execution of Google Ads and Meta campaigns, focusing on budget pacing and ongoing optimization across multiple brands.

The role offers room to grow as the in-house program matures, with collaboration from a U.S.-based strategy team and opportunities to expand responsibility over time.