Remote Digital Advertising Manager – B2B ROAS Lead

Blacksmith Agency LLC; Randburg; Remote; ZAR 480,000 - 720,000; Full time

Job summary

Blacksmith Agency is seeking a Digital Advertising Manager to own paid media for B2B and growing-brand clients. You will lead Google Ads, Meta, LinkedIn, and Microsoft Ads campaigns, map budgets, test creative, and tell the client story with the numbers.

You will craft 90-day roadmaps, drive ROAS improvements, and manage ongoing relationships with multiple US and international clients on live calls. A strong command of English is essential and agency experience is preferred.

Qualifications

• 3+ years hands-on in Google Ads and Meta advertising.
• Proven track record of improving ROAS, CPA or pipeline metrics.
• Agency experience across multiple clients at once.
• Clear spoken English with US clients on live calls.

Responsibilities

• Own paid media across Google Ads, Meta, LinkedIn and Microsoft Ads.
• Handle budget allocation, bidding, targeting and creative testing.
• Define the 90-day and quarterly roadmaps for each client and narrate the numbers.
• Drive account growth through retention, upsell and long-term relationship building.

Skills

Google Ads

Meta advertising

Campaign optimization

ROAS optimization

English communication

Tools

GA4

Tag Manager

Pixels

Job description

Blacksmith Agency is seeking a Digital Advertising Manager to own paid media for B2B and growing-brand clients. You will lead Google Ads, Meta, LinkedIn, and Microsoft Ads campaigns, map budgets, test creative, and tell the client story with the numbers.

You will craft 90-day roadmaps, drive ROAS improvements, and manage ongoing relationships with multiple US and international clients on live calls. A strong command of English is essential and agency experience is preferred.