Lead-Nurturing Marketing Automation Pro (Remote)

Placements24; Paarl; Hybrid; ZAR 500,000 - 900,000; Full time

Benefits offered by this job

Fully remote

Work-life balance

Job summary

Placements24 is seeking a Marketing Automation Specialist to design, implement, and manage sophisticated lead nurturing programs. This remote role focuses on optimizing the customer journey and driving qualified leads to the sales team through strategic automation.

The ideal candidate will have deep expertise in platforms like HubSpot, Marketo, Pardot, and Salesforce, with strong data management, reporting, and A/B testing skills.

Qualifications

• Hands-on experience with major marketing automation platforms (HubSpot/Marketo/Pardot).
• Strong knowledge of lead nurturing strategies and customer journey mapping.
• Proficiency in building automated workflows, emails, landing pages and forms.

Responsibilities

• Design, build, and run automated marketing workflows and campaigns.
• Develop lead scoring and lead nurturing strategies to qualify prospects.
• Create and manage email templates, landing pages, and forms within the system.
• Segment databases based on engagement to personalize communication.
• Monitor performance metrics and provide actionable insights.
• Conduct A/B tests to optimize campaigns.
• Collaborate with content marketing to align campaigns with content strategy.
• Maintain data hygiene and ensure privacy compliance.
• Stay updated on trends in marketing automation.
• Coordinate with sales for smooth lead handoff and feedback.

Skills

Lead nurturing

Lead scoring

Journey mapping

A/B testing

Analytics

Copywriting

CRM integration

Communication

Education

Bachelor's degree in Marketing, Business, Communications

Tools

HubSpot

Marketo

Pardot

Salesforce

Job description

Placements24 is seeking a Marketing Automation Specialist to design, implement, and manage sophisticated lead nurturing programs. This remote role focuses on optimizing the customer journey and driving qualified leads to the sales team through strategic automation.

The ideal candidate will have deep expertise in platforms like HubSpot, Marketo, Pardot, and Salesforce, with strong data management, reporting, and A/B testing skills.