Remote Lifecycle & Retention Growth Manager

The Global Talent Co.; South Africa; Remote; ZAR 540,000 - 760,000; Full time

Job summary

The Global Talent Co. is hiring a Lifecycle & Retention Marketing Manager to own the customer journey across email, SMS, loyalty, and retention programs.

This role sits at the center of our engagement strategy — you'll create personalized experiences that increase retention, repeat purchase rate, lifetime value, and brand loyalty. We’re looking for someone who combines strategy with hands-on execution: developing lifecycle strategy while executing campaigns, building automations, analyzing

Qualifications

• 3+ years of lifecycle marketing, e-commerce, or digital marketing with hands-on Shopify experience.
• Direct experience running email marketing flows—Klaviyo experience preferred.
• Direct experience running e-commerce loyalty programming.
• Balance hands-on execution with big-picture strategic thinking.

Responsibilities

• Own the email marketing calendar — promotional campaigns, product launches, seasonal initiatives, and automated customer journeys.
• Build, deploy, and optimize lifecycle flows: welcome series, abandoned cart, browse abandonment, post-purchase, replenishment, win-back, and re-engagement.
• Segment audiences to improve relevance, engagement, and revenue.
• Continuously test subject lines, creative, offers, content, timing, and targeting.
• Monitor email deliverability, list health, and subscriber engagement.
• Develop and manage the SMS program, including campaigns and automated flows.
• Own the loyalty and rewards program — strategy, execution, and ongoing optimization.
• Optimize end-to-end customer journeys from first purchase through long-term loyalty.
• Collaborate with SEO and content teams to align organic and paid search strategies.

Skills

Email marketing

SMS marketing

Loyalty programs

Lifecycle marketing

Data analytics

A/B testing

Cross-functional collaboration

Education

Bachelor's degree in Marketing

Tools

Klaviyo

Shopify

SEO tools

AI tools

Job description

The Global Talent Co. is hiring a Lifecycle & Retention Marketing Manager to own the customer journey across email, SMS, loyalty, and retention programs.

This role sits at the center of our engagement strategy — you'll create personalized experiences that increase retention, repeat purchase rate, lifetime value, and brand loyalty. We’re looking for someone who combines strategy with hands-on execution: developing lifecycle strategy while executing campaigns, building automations, analyzing