Lifecycle Engagement Architect

Momentum; Centurion; On-site; ZAR 600,000 - 900,000; Full time

Job summary

Momentum is seeking a Lifecycle Communications Specialist to design, build, test and optimise behaviour-triggered communications that guide members through key journeys in the programme. You will translate data-driven insights into personalised journeys across multiple channels, driving engagement and measurable business outcomes.

The role focuses on onboarding, activation, engagement, retention and reactivation, with ongoing testing and optimisation to improve open rates and conversions while

Qualifications

• Degree or diploma in Communication, Marketing, Journalism, Language Studies, Digital Marketing or a related field – essential.
• 3-5 years' experience in external communication, CRM, lifecycle marketing, direct marketing, journey automation or triggered communication.
• Experience in customer engagement, CRM or marketing automation platforms is strongly preferred.
• Experience in rewards, financial services, health, wellness, loyalty or member engagement environments is advantageous.

Responsibilities

• Own the lifecycle communication roadmap, prioritising new journeys and optimisation initiatives.
• Map member journeys and identify priority moments to educate, remind or prompt next actions.
• Develop lifecycle communication plans across onboarding, activation, engagement, retention and reactivation.
• Advance channel strategies by selecting effective channels, frequency and timing for segments and behaviours.
• Build and maintain automated triggered communication journeys across email, SMS, push, in-app, WhatsApp or other channels.
• Define triggers, audience segments, event conditions, decision rules, exclusions and journey logic in platforms.
• Translate requirements into automation briefs with message flows, data, test plans and implementation needs.
• Draft, edit or coordinate content aligned to brand standards, tone of voice, CI and regulatory requirements.
• Configure, test and quality-check automated journeys before launch with personalization and timing.
• Monitor performance and identify opportunities to improve open rates, CTRs, conversions and outcomes.

Skills

Lifecycle marketing

CRM

Marketing automation

Data-driven communication

Education

Degree or diploma in Communication/Marketing

Tools

CRM platforms

Marketing automation platforms

Job description

Momentum is seeking a Lifecycle Communications Specialist to design, build, test and optimise behaviour-triggered communications that guide members through key journeys in the programme. You will translate data-driven insights into personalised journeys across multiple channels, driving engagement and measurable business outcomes.

The role focuses on onboarding, activation, engagement, retention and reactivation, with ongoing testing and optimisation to improve open rates and conversions while