Remote Email Marketing Manager: Growth & Lifecycle

Placements24; Benoni; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Remote work environment

Performance-based bonuses

Professional development opportunities

Home office setup allowance

Generous paid time off

Job summary

Placements24 seeks an experienced Email Marketing Manager to lead our email marketing initiatives from a fully remote setup. You will drive strategy, lifecycle campaigns, and automation to engage customers and boost conversions.

Ideal candidates have 3–5 years in email marketing, strong data analysis skills, and experience with marketing automation platforms. Collaboration with content and design teams is essential for cohesive campaigns and measurable results.

Qualifications

• Bachelor's degree in Marketing, Communications, Business or related field.
• 3–5 years in email marketing or related digital marketing role with emphasis on strategy and execution.
• Proven experience with marketing automation platforms (HubSpot, Mailchimp, ActiveCampaign, Salesforce Marketing Cloud).
• Excellent understanding of email marketing metrics, analytics, and reporting.
• Strong copywriting and editing skills with attention to detail.
• Experience with A/B testing and data-driven optimization.
• Familiarity with HTML/CSS for email template customization.
• CRM systems and integration with email platforms.

Responsibilities

• Develop and implement a comprehensive email marketing strategy aligned with business objectives.
• Manage end-to-end email campaigns: planning, segmentation, content, scheduling, deployment and optimization.
• Design and build automated email workflows and nurture sequences.
• Conduct A/B tests on subject lines, content, CTAs, send times, and other elements.
• Analyze campaign performance metrics and provide reports with actionable insights.
• Ensure compliance with email marketing regulations (GDPR, CAN-SPAM).
• Grow and maintain the email subscriber base with segmentation and hygiene strategies.
• Collaborate with content, design and product teams to ensure cohesive email content.
• Stay up-to-date with trends and best practices in email marketing and automation.
• Manage ESP platform and tools.

Skills

Email marketing strategy

Marketing automation

A/B testing

Analytics & reporting

Copywriting & editing

HTML/CSS for emails

Education

Bachelor's degree in Marketing/Communications/Business

Tools

HubSpot

Mailchimp

ActiveCampaign

Salesforce Marketing Cloud

Job description

Placements24 seeks an experienced Email Marketing Manager to lead our email marketing initiatives from a fully remote setup. You will drive strategy, lifecycle campaigns, and automation to engage customers and boost conversions.

Ideal candidates have 3–5 years in email marketing, strong data analysis skills, and experience with marketing automation platforms. Collaboration with content and design teams is essential for cohesive campaigns and measurable results.