CRM Lifecycle Architect – iGaming & Loyalty

Tsogo Sun Digital.; Cape Town; On-site; ZAR 900,000 - 1,500,000; Full time

Job summary

Tsogo Sun Digital is seeking a CRM Manager to shape player lifecycle, retention, promotions and loyalty across sports betting and iGaming. You will lead omni-channel CRM initiatives, from journeys to automation, to drive activation, protect margins and improve retention quality.

The role demands strategic thinking and hands-on execution across email, SMS, push, onsite messaging and promotions, with a focus on AI-driven timing and personalisation.

Qualifications

• 8+ years in CRM, retention or lifecycle marketing in high-frequency digital environments.
• Hands-on experience with modern CRM platforms.
• Experience with Optimove, Smartico, Playtech or Panacea is advantageous.
• Strong understanding of journeys, lifecycle communication, segmentation and automation.

Responsibilities

• Design and optimise automated player journeys across onboarding, activation and retention.
• Run high-performing promotional CRM across email, SMS, push and onsite channels.
• Build and improve bonus, rewards and promotional campaigns with ROI focus.
• Manage day-to-day CRM trading across promotions and lifecycle communications.
• Shape transactional CRM across registration, deposits, KYC and key events.
• Develop stronger segmentation and personalisation using player data.

Skills

CRM strategy

Lifecycle marketing

Segmentation

Automation

Channel management

Analytics

Education

B-degree or Diploma in Marketing

Tools

Optimove

Smartico

Playtech

Panacea

Job description

Tsogo Sun Digital is seeking a CRM Manager to shape player lifecycle, retention, promotions and loyalty across sports betting and iGaming. You will lead omni-channel CRM initiatives, from journeys to automation, to drive activation, protect margins and improve retention quality.

The role demands strategic thinking and hands-on execution across email, SMS, push, onsite messaging and promotions, with a focus on AI-driven timing and personalisation.