Customer Lifecycle & Retention Marketing Manager

Talent Shore Ltd.; South Africa; Remote; ZAR 600,000 - 1,200,000; Full time

Job summary

Talent Shore Ltd. is seeking a contract Customer Marketing Manager to design and execute lifecycle-driven programs that re-engage existing customers, drive re-enrollment, and optimize prepay burn-down.

The role sits at the intersection of marketing, sales, and product, delivering personalized experiences across regions and profiles. The ideal candidate has 5+ years in customer or retention marketing, strong journey-mapping and automation knowledge, and hands-on experience with CRM/MAP tools like

Qualifications

• 5+ years of experience in customer marketing, lifecycle marketing, or retention marketing.
• Strong understanding of customer journey mapping and marketing automation principles.
• Experience working with CRM and MAP platforms (e.g., Salesforce, HubSpot, Marketo, Eloqua).
• Proven ability to collaborate cross-functionally with sales, product, and multiple marketing teams.
• Data-driven mindset with the ability to interpret customer engagement data and translate it into actionable programs.
• Excellent communication and stakeholder management skills.
• Experience in B2B, SaaS, or professional training/education environments is strongly preferred.
• Familiarity with prepay or subscription-based business models is a plus.

Responsibilities

• Design and execute customer marketing programs and journeys aimed at re-engagement, re-enrollment, and prepay burn-down activation.
• Develop segmented audience strategies in partnership with Geo Marketing Managers to ensure relevance across regions and customer profiles.
• Collaborate with Marketing Ops and Campaign Ops on the build, deployment, and measurement of automated customer lifecycle campaigns.
• Work closely with Sales teams to align on account priorities, customer signals, and coordinated outreach strategies.
• Partner with Product Managers to incorporate new course offerings, certifications, and learning paths into customer communications.
• Create compelling messaging and content tailored to past customers at various stages of their lifecycle.
• Track and report on customer marketing KPIs including re-enrollment rates, campaign engagement, and prepay utilization.
• Identify opportunities to leverage customer data and behavioral signals to trigger timely, relevant outreach.
• Support customer advocacy initiatives including testimonials, case studies, and referral programs where relevant.

Skills

Customer marketing

Lifecycle marketing

Retention marketing

Data-driven mindset

Cross-functional collaboration

Tools

Salesforce

HubSpot

Marketo

Eloqua

Job description

Talent Shore Ltd. is seeking a contract Customer Marketing Manager to design and execute lifecycle-driven programs that re-engage existing customers, drive re-enrollment, and optimize prepay burn-down.

The role sits at the intersection of marketing, sales, and product, delivering personalized experiences across regions and profiles. The ideal candidate has 5+ years in customer or retention marketing, strong journey-mapping and automation knowledge, and hands-on experience with CRM/MAP tools like