Remote Lead Digital PR Strategist

Placements24

Cape Town

Hybrid

ZAR 1,000,000 - 1,400,000

Full time

2 days ago

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Benefits offered by this job

Fully remote position

Competitive salary + bonuses

Medical aid

Retirement contributions

Professional development budget

Remote collaboration tools

Job summary

Placements24 is seeking a Lead Digital PR Strategist to spearhead remote digital PR campaigns across South Africa. You will drive online visibility, manage influencer relationships, and collaborate with SEO teams to boost search rankings.

A strong track record in content marketing and online reputation management is essential. The role offers remote work from anywhere in South Africa, with a competitive salary, performance bonuses, and comprehensive benefits.

Qualifications

Bachelor's degree in Digital Marketing, Communications, Public Relations, or a related field.
Minimum of 6 years of experience in digital PR, content marketing, or online communications.
Proven track record of developing and implementing successful digital PR campaigns that deliver measurable results.
Strong understanding of SEO principles, content strategy, social media marketing, and online reputation management.
Excellent written and verbal communication skills, with a talent for creating engaging digital content.
Experience in building and managing relationships with online influencers and digital media.

Responsibilities

Design and execute innovative digital PR strategies that align with clients' overall marketing and business objectives.
Develop and manage online reputation management campaigns, monitoring social media and online conversations.
Craft compelling digital content, including blog posts, articles, infographics, and social media updates, optimized for search engines and audience engagement.
Build and nurture relationships with online influencers, bloggers, and digital media outlets.
Execute digital outreach campaigns to secure backlinks and drive referral traffic.
Collaborate with SEO specialists to ensure all digital PR efforts contribute to improved search engine rankings.
Manage and oversee the creation of digital assets, including video content and interactive elements.
Analyze campaign performance using digital analytics tools, providing actionable insights and comprehensive reports.
Stay ahead of emerging digital trends, tools, and best practices in digital PR and content marketing.
Mentor and guide junior digital PR specialists, fostering a culture of innovation and data-driven decision-making.