Remote Digital PR Specialist: SEO, Content & Influencers

Placements24; Durban; Hybrid; ZAR 350,000 - 520,000; Full time

Benefits offered by this job

Remote work

Health and wellness benefits

Professional development and online up

Flexible working hours

Annual performance bonuses

Data and internet allowance

Modern digital collaboration tools

Home office setup

Job summary

Placements24 is seeking a talented Digital PR Specialist to join our remote South Africa team. You will develop and execute data-driven PR campaigns across SEO, content marketing, and influencer outreach to boost brand visibility and traffic.

You will manage backlinks, social channels, and online reputation, analyze campaign performance, and report results to the marketing team. A minimum of 3 years in digital PR is required.

Qualifications

• Bachelor's degree in Marketing, Communications, Digital Media, or related field.
• Minimum of 3 years of experience in digital PR, SEO, or online marketing.
• Proven success in developing and executing digital PR campaigns.
• Strong understanding of SEO, content marketing, and social media strategies.

Responsibilities

• Develop and implement data-driven digital PR campaigns to increase brand awareness and online presence.
• Conduct keyword research and implement SEO best practices to improve search engine rankings.
• Build high-quality backlinks through outreach and content promotion.
• Manage social media channels and engage with online communities.
• Identify and collaborate with relevant online influencers and bloggers.
• Create compelling digital content, including blog posts and social updates.
• Monitor online conversations, track brand mentions, and manage online reputation.
• Analyze campaign performance using digital analytics tools and provide actionable insights.
• Stay up-to-date with the latest digital marketing and PR trends.
• Report on key metrics and campaign results to the marketing team.

Skills

Digital PR

SEO

Content marketing

Influencer outreach

Social media

Backlinks

Analytics

Google Analytics

SEMrush

Ahrefs

Education

Bachelor's degree in Marketing/Communications/Digital Media

Tools

SEMrush

Ahrefs

Google Analytics

Job description

Placements24 is seeking a talented Digital PR Specialist to join our remote South Africa team. You will develop and execute data-driven PR campaigns across SEO, content marketing, and influencer outreach to boost brand visibility and traffic.

You will manage backlinks, social channels, and online reputation, analyze campaign performance, and report results to the marketing team. A minimum of 3 years in digital PR is required.